PODCASTI thought I’d start to post a top 5 to share my favorite blogs of the week…they are in no particular order. Let us know what you are all reading….
1. Ad Agency Model Trumps PR Service Model. Marcel Goldstein looks at how direct dialogue with audiences is changing how PR agencies work. “PR agencies [...]
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The blog on Are we giving away too much? seems to have hit a nerve with more of you weighing in than on any previous Strive Notes blog. Interestingly enough, two commenters were dogs. Is Strive Notes the first blog to attract comments from dogs? Probably not. Are we the first ones to attract PR dogs? [...]
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I want to get a discussion going about working on spec. When i was starting out, I was pretty shocked to see how much work UK PR agencies did upfront just to get a foot in the door. I was at an agency in Milton Keynes that would take whole teams of people off billable client work to research and write a [...]
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I saw a product review in InformationWeek on a new service from Gcast that supposedly makes producing a Podcast ‘as easy as making a phone call’. And I thought to myself, I should try this! I thought I’d ask Strive Partner Rita Rich, the radio expert, her opinion on the service. As you know, Rita [...]
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You may not be 99 or even 86 but you still need to Get Smart. People who work independently tend to focus on core business. That is, delivering services to clients and developing the business. We seldom think about our professional development because we can’t bill time spent in training sessions or attending seminars. This is reality.
And, [...]
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Happy St. Patrick’s Day! Everyone’s a little bit Irish today. I know the Brits will largely ignore the occasion, the Yanks may raise a green beer or two at lunch, the Canadians have taken the day off and are already propping up some bar. We, in the Isle of Man, plan to join in on festivities [...]
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Well even Rupert Murdoch is catching on. Monday night he gave a speech to The Worshipful Company of Stationers and Newspaper Makers in London about how technology is shifting the power and the influence of the media away from publishers and editors to the actual consumers of the news and information. Well, I guess he [...]
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Virtual operations deliver all kinds of benefits. No communting, lower costs, flexible working are just some. We have meetings on the phone, discussions on the blog and chat over IM; it’s almost like sitting in the next cube. To develop business we send email pitches, direct people to the website and encourage word of mouth online. But I can’t [...]
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Happy Birthday to Ottawa-based Strive partner, Stacey Diffin-Lafleur. A bricks and mortar agency would have passed a card around for everyone to sign. Then we would have let Stacey buy us all a drink at lunchtime to celebrate. I guess this virtual greeting will have to do. Have a great day Stacey!
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Podcasting has implications for public relations professionals. Creating audio content for a target audience to listen to when they want and where they want to opens up a lot of opportunities for us and our clients.
On the surface, Podcasting gives PRs another tool. Creating audio files to push on RSS feeds is a great way to [...]
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It seems that fellow Ottawan, author Margaret Atwood, buys into the virtual way of doing business, in a really big way. Her company has created a technology that will allow her to attend book signings around the world, greet fans and personally dedicate copies of her latest novels, all from the comfort of her own [...]
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We’ve created this blog, Strive Notes, as a kind of ‘online water cooler’. Strive Public Relations is a virtual company and our teams work from many locations around the world. This business model has tons of benefits for our clients and consultants alike. It keeps costs down, increases productivity & quality, improves clients’ access to high-level [...]
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