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We’ve created this blog, Strive Notes, as a kind of ‘online water cooler’. Strive Public Relations is a virtual company and our teams work from many locations around the world. This business model has tons of benefits for our clients and consultants alike. It keeps costs down, increases productivity & quality, improves clients’ access to high-level skills and experience and more.
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Passion.
That’s it.
I’ll go home now.
Well, no. I can’t.
I’m still juiced up from my morning.
I’m sitting here at a terminal in the National Press Club in Washington, DC. I just finished being the flack on call, the publicist who sees all, and knows what ever she needs to know at the moment to get the job done. (What, do ya’ think I really think I know all? Ya’ gotta be kiddin’ me!)
I’ve been pitching this press conference to media for just three days. I got the call to do the job a week ago, yesterday.
I’ve got a client that is passionate about her message. She is desperate to get her word out. She’s a media novice, in many ways. She’s rented out a room at the Press Club, like she did two weeks ago. But, just two weeks ago, nobody showed up! Her donors aren’t happy. They want to see something for their money. They want to see writers reporting what she and those who embrace her message have to say. That didn’t happen two weeks ago. I’ve got to do better.
Did I?
Today. Well. We didn’t get a hord of press. Nobody expected that we would. Our story is complex. But, we got our target press. And, one of them was a wire service that serves our target media. And, that’s good.
And, I’m still hyped up from the event. Not because it was a fabulous success-but because it wasn’t a dud. And, I got to see the client, who has been very emotional on the phone and in e-mail with me about having a good day today. I can put a face to her voice and words. And, I think today was a good day. And, I know that I made it a good day for her. Because I embraced her message. I did everything I could for her, used all the tools of my trade, and was passionate about my work.
I’m still hyped up from the job. I’m burning excess energy on a keyboard in the members lounge of the National Press Club I’m done with my Blog.
I still can’t go home.
Rita
Sounds like you had a great day Rita. Let us know how many hits you get!