Comments on: Corporates slow to react to blog credibility gains http://strivepr.com/2006/05/08/corporates-slow-to-react-to-blog-credibility-gains/ experts in digital PR and social media Thu, 07 Apr 2011 05:01:17 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Linda http://strivepr.com/2006/05/08/corporates-slow-to-react-to-blog-credibility-gains/comment-page-1/#comment-103 Linda Thu, 11 May 2006 15:59:33 +0000 http://strivepr.com/wordpress/?p=50#comment-103 Regarding executives and their awareness of blogs. I live in the USA and have season tix to the local professional hockey team, The Washington Capitals. On the team website they have message boards for fans to sound off on, etc. The owner of the Capitals, Mr. Ted Leonsis, checks out what is being said on the message boards and will address fan concerns in his weekly website letter to the fans. Not only that, but Mr. Leonsis has his own blog on the team's website. His blog doesn't just cover the team, but local community events, issues, concerns. Mr. Leonsis is very connected with the fans and in turn the fans LOVE him. I think this goes to show that there are some open minded executives out there who realize that blogs are the next big thing to happen to the communications community. BTW - Mr. Leonsis is the President of AOL Audience Business and the Vice Chairman of America Online Inc. I think Mr. Leonsis knows something about communications! Regarding executives and their awareness of blogs. I live in the USA and have season tix to the local professional hockey team, The Washington Capitals. On the team website they have message boards for fans to sound off on, etc. The owner of the Capitals, Mr. Ted Leonsis, checks out what is being said on the message boards and will address fan concerns in his weekly website letter to the fans. Not only that, but Mr. Leonsis has his own blog on the team’s website. His blog doesn’t just cover the team, but local community events, issues, concerns. Mr. Leonsis is very connected with the fans and in turn the fans LOVE him. I think this goes to show that there are some open minded executives out there who realize that blogs are the next big thing to happen to the communications community. BTW – Mr. Leonsis is the President of AOL Audience Business and the Vice Chairman of America Online Inc. I think Mr. Leonsis knows something about communications!

]]> By: Strive Notes » May 11th: This week’s top 5: http://strivepr.com/2006/05/08/corporates-slow-to-react-to-blog-credibility-gains/comment-page-1/#comment-97 Strive Notes » May 11th: This week’s top 5: Thu, 11 May 2006 09:08:04 +0000 http://strivepr.com/wordpress/?p=50#comment-97 [...] 3. Defining Blogs. Josh looks at the term ‘blog’ and all the misconceptions people have with it. I touched upon this myself earlier this week, as did Shel Holtz. Maybe this is the start of the end for the word ‘blog’ in business. [...] [...] 3. Defining Blogs. Josh looks at the term ‘blog’ and all the misconceptions people have with it. I touched upon this myself earlier this week, as did Shel Holtz. Maybe this is the start of the end for the word ‘blog’ in business. [...]

]]> By: Robert J. Mercer http://strivepr.com/2006/05/08/corporates-slow-to-react-to-blog-credibility-gains/comment-page-1/#comment-92 Robert J. Mercer Mon, 08 May 2006 14:11:47 +0000 http://strivepr.com/wordpress/?p=50#comment-92 There has been a reluctance within boardrooms to let anyone other than their own communication professionals talk to the marketplace. To some it's a pretty scary thought letting some of the 'backroom' staff write what they want to about the company. Fortunately there are some very good examples now of 'corporate blogging policies' and this provides both a level of comfort for the board, and a level of safety for staff bloggers. This post from Charlene Li pulls together a number of useful resources on the subject. http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html There has been a reluctance within boardrooms to let anyone other than their own communication professionals talk to the marketplace. To some it’s a pretty scary thought letting some of the ‘backroom’ staff write what they want to about the company. Fortunately there are some very good examples now of ‘corporate blogging policies’ and this provides both a level of comfort for the board, and a level of safety for staff bloggers. This post from Charlene Li pulls together a number of useful resources on the subject. http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html

]]> By: sherrilynne http://strivepr.com/2006/05/08/corporates-slow-to-react-to-blog-credibility-gains/comment-page-1/#comment-91 sherrilynne Mon, 08 May 2006 13:15:36 +0000 http://strivepr.com/wordpress/?p=50#comment-91 Amanda I had a look at your posting on this...you've got quite a debate on your hands. Your idea that the PR firm that commissioned the research skewed the findings to make a business case states the obvious..it's one of the oldest tricks in the PR book. Regardless of the motivation for the research, it's clear that when it comes to blogging, corps need to get their heads out of the sand before they get bit on the a$$. It's our jobs to help them understand the risks. As for Kool Aid, living here in the British Isles means I never get any. I have to make do with Ribena. Amanda

I had a look at your posting on this…you’ve got quite a debate on your hands.

Your idea that the PR firm that commissioned the research skewed the findings to make a business case states the obvious..it’s one of the oldest tricks in the PR book.

Regardless of the motivation for the research, it’s clear that when it comes to blogging, corps need to get their heads out of the sand before they get bit on the a$$. It’s our jobs to help them understand the risks.

As for Kool Aid, living here in the British Isles means I never get any. I have to make do with Ribena.

]]> By: Amanda Chapel http://strivepr.com/2006/05/08/corporates-slow-to-react-to-blog-credibility-gains/comment-page-1/#comment-90 Amanda Chapel Mon, 08 May 2006 11:15:55 +0000 http://strivepr.com/wordpress/?p=50#comment-90 The Makovsky release is a complete bastardization of the findings. “Slow is react” is nonsense. Corporate execs are judging blogging as NOT in the interest of their corporate agendas. See http://www.strumpette.com/archives/107-Corporate-Execs-Thumbs-Down-on-Blogging.html . Bloggers have to stop drinking their own cool aid. - Amanda Chapel The Makovsky release is a complete bastardization of the findings. “Slow is react” is nonsense. Corporate execs are judging blogging as NOT in the interest of their corporate agendas.

See http://www.strumpette.com/archives/107-Corporate-Execs-Thumbs-Down-on-Blogging.html .

Bloggers have to stop drinking their own cool aid.

- Amanda Chapel

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