Media news…CNET AP and Technorati
Associated Press and Technorati have announced a deal that will see Technorati providing links to blogs that cite AP stories. Links to those postings will be available along with the original AP stories on 440 AP Hosted News member Websites. They will also highlight the “Five most blogged about”. This is great example of blogging going mainstream. (I can’t wait to see if they pick this one up!)
CNET is launching four new podcasts for consumers, creating new opps for clients. Gadget Girls looks at technology and pop culture; Studio C focuses on the technology scene for musicians; MP3 Insider features digital audio and video news and The Real Deal focuses on consumer electronics.
UPDATE: Over at Communications Overtones, Kami Huyse test the new AP tool. She’s going to track traffic and report back on how it works for her.
Filed under: public relations
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Sher, AP is getting into the blogging biz because, in part, it gets plagiarized so much!
You can get AP content everywhere. You don’t have to be a genuine, whatever that is these days, news outlet, to use the stuff, or quote from the stuff. So, the AP needed to find ways to keep those dollars coming in for work that only “members” had access to.
Also, the Associated Press isn’t a corporation…It’s a cooperative. It needed to upgrade content and bring it up to speed with what its readers wanted to see/read. Technorati can help the AP provide important content without necessitating adding staff to the payroll.
I’d like to read what other folks in media relations know about the AP.
Rita