June 2nd: This week’s top 5
Posted on June 2nd, 2006 by sherrilynne
It’s been an exciting week in the blogosphere with lots of lively debate. These were my faves:
1. A new addition to the blogsphere …the world’s leading… picks up where PR Bunny left off. Funny stuff.
2. Marcel Goldstein has revisits some lessons about PR consulting. He touches on short-termism, performance and process.
3. Corporate Engagement has posted an IPR report on measurement. The report puts forth four models for consideration.
4. Niall Cook joins the Mile High Blogging Club. Congrats Niall!
5. I enjoy Jim Turner’s introspection. His online honesty is inspiring.
What did you Strivers read this week?
Filed under: public relations
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PR Week- USA Edition. Print Edition.
Quote Highlighted in the Box.
“Any PR program has to take a 360-degree approach, especially with a tech product…”
What the?
That’s a quote from Edelman’s Senior VP of Me2 Revolution practice, for a new –I guess–old form of a consumer push for CA (formerly Computer Associates, of Islandia, NY — on my beloved native land of Long Island.)
Guess what they have to figure out for CA? Who is going to write the blog in which the people who buy their products, or might potentially buy their products, would read.
a) if you let the consumers they may air the client’s dirty laundry (complaints.)
b) if you let the client, they may air the client’s dirty laundry.
c) if you let the PR firm you might produce a self serving blog that will be so slick in its presentation and use so many buzz phrases and message points, you may create more dirty laundry for the client. (? well…would you?)
So, a big firm has to figure out whether that thing called a blog is going to be honest and true and actually serve the people who buy a clients’ product. Or, how much information to withhold so that the consumers will still want to buy a client’s product.
And, that quote had my head spinning. You see, nobody bothered to really explore what they guy who said it meant. Or if they did, perhaps the poor reporter who captured that phrase didn’t understand? That quote was meant to stand alone. (Well, PRWeek made it stand alone) I suppose public relations people are to intuitively “get” the point. But, just look at it!
“Any PR program has to take a 360-degree approach, especially with a tech product…”
Ah…the light bulb goes over my head. Before there were blogs there were, once upon a midnight dreary, amongst the lonely techno geeks, (and rocket scientists, eh, Sher?) USER GROUPS.
But, you won’t read that in PRWeek.
To praphrase NY City tabloid columnist Cindy Adams, “Only in Strive Notes, kids. Only in Strive Notes.”
Who was being quoted Rita? Was it Rubel?
How did you guess!
Rubels….precious Rubels….!
Sorry,that was a quote, with a mis spelling (bonus points for the mis-spelling, but to radio ears-it all sounds the same, right?)
“Rubles! Precious Rubles.” Film, “White Nights”, Character played by Mikhail Baryshnikov to the character played Gregory Hines.
I’m from Denver, we Mile High Blog all the time!
Thanks for the link and the kind words.
And Rita I’m not afraid to admit I have the “White Nights” soundtrack.