NetworkWorld slaps wrists for rule breaking
I couldn’t help but smile this morning when reading Paul McNamara’s blog about an anti-spam vendor’s PR firm got caught spamming journalists.
The story takes me back to when I was working in Washington DC and devoted a good part of my life to getting ink for SurfControl. I always had a fear about this; it could happen so easily. All it would take is a careless click on ’send’ and the client and our agency both would have egg on our faces.
Anyway it never happened to us. But was it good luck or good planning that saved us? Maybe a bit of both. One precaution I took was to never let our overworked, junior staffers interact directly with media contacts. Not even to distribute press releases. These hard-working young professionals had enough on their plates without saddling them with this responsibility.
Successful media relations takes the know-how gained from long experience. Knowing the needs, issues and concerns of each reporter is the key to building solid relationships and gaining quality coverage.
UPDATE: I just noticed that Bad Language mentions this story too.
Filed under: public relations
Subscribe to our feed
Subscribe by Email
Your approach is the first like it that I’ve seen.
I wish more firms had the same attitude. From most others it seems to be more like, “pile on them as much as you can.”
Well Owen, Strive isn’t your typical PR Agency. One of the reasons we started it was to get rid of the hangups of traditional PR outfits. Thanks for stopping by.
No problem.
Thanks for throwing a comment my way.
I like when firms go their own direction. There’s a few out there.
Stay unique. And keep the good posts coming.
[...] Network World slaps wrists discusses how overloading young PRs can lead to mistakes [...]