Finally some good news for the FT
Posted on July 31st, 2006 by sherrilynne
BrandRepublic is reporting that the Financial Times profits are up thanks to increase ad revenues. This makes a change from all the doom and gloom we’ve heard recently, specifically cost cutting and redundancies.
Just two weeks ago the pink paper announced that 50 editorial jobs were to go, in an effort to integrate newsrooms and channels. This is the third round of redundancies since 2001.
At the same time, the FT continues to inch its way back into the black. The FT Group’s profits are up 25 percent year on year.
Tough decisions have been taken. Radical changes made. It’s paying off. Publishers that may be struggling can look to the FT as a case study of how to succeed in the digital era. 
Filed under: public relations
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