Strive Notes

I was doing some research for a client today and I came across the news that Johnson & Johnson is going to launch a Mommy Blog directory this autumn.  I thought this was interesting for two reasons. First of all, had this directory all ready existed, it would have made my day a lot easier.  Having all the MommyBlogs listed in one place will be a great resource. Also I think it’s an excellent example of how a large corporation can engage the blogosphere without actually launching a blog.  It’s a great strategic move for J&J. 

HAT TIP:  FIR#159

Filed under: public relations