Strive Notes

The Office of Communications (Ofcom) released a market report that highlights how the “networked generation” is changing the population’s media habits.  It says that Brit teens watch an hour’s less television than the rest of us. (!)

Teens say that the Internet plays a central role in their lives and the report explains that advertiser are tapping into this trend.  It also goes into how marketers are exploiting mobile phones too.  It’s well worth a read and the stats will stand you good stead in devising strategies and proposals.

Filed under: public relations