Time for a PR reality check?

Posted on August 21st, 2006 by sherrilynne

Managing client expectations is one of the fine arts of public relations consulting.  People get excited about what they do and want to tell the world. But sometimes, through no fault of your own, the column inches just don’t materialise. 

A recent client project inspired me to write a column for the Isle of Man Today.  Our client was feeling frustrated about his competitor’s ink.  I gave him a reality check. 

Filed under: public relations

3 Responses to “Time for a PR reality check?”

  1. cindy dibiasi , on August 21st, 2006 at 12:46 pm Said:

    Nicely put. Nothing like a good dose of reality to keep their expectations in check.

  2. Rita , on August 21st, 2006 at 4:26 pm Said:

    I’m going to, with your permission, post your article on my website.

  3. Strive Notes » August’s fave five… , on September 1st, 2006 at 3:23 pm Said:

    [...] 4. In time for a PR reality check? we looked at managing client expectations. [...]

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