Comments on: Make mine a Reese’s http://strivepr.com/2006/08/29/make-mine-a-reeses/ experts in digital PR and social media Thu, 07 Apr 2011 05:01:17 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Strive Notes » September 8th: This week’s top 5 http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-562 Strive Notes » September 8th: This week’s top 5 Fri, 08 Sep 2006 11:35:24 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-562 [...] 1.  The debate about media studies qualifications continues with Richard Burton, former editor of The Telegraph Online.  [...] [...] 1.  The debate about media studies qualifications continues with Richard Burton, former editor of The Telegraph Online.  [...]

]]> By: Pete Wilby http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-536 Pete Wilby Sun, 03 Sep 2006 20:21:28 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-536 Thanks - I will! Pete W :o) Thanks – I will!

Pete W :o )

]]> By: sherrilynne http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-533 sherrilynne Sun, 03 Sep 2006 18:23:06 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-533 Pete, I totally agree. It's an approach that's worked very well in Ottawa at Algonquin College. Seriously, you should get in touch with Claudine Wilson and form some sort of an alliance. You guys could probably learn a lot from each other. Pete, I totally agree. It’s an approach that’s worked very well in Ottawa at Algonquin College. Seriously, you should get in touch with Claudine Wilson and form some sort of an alliance. You guys could probably learn a lot from each other.

]]> By: Pete Wilby http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-529 Pete Wilby Fri, 01 Sep 2006 18:48:03 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-529 I'd urge employers, if at all possible, to offer work placements for a Media Studies student - assuming that the student shows an ability to write, talk and show motivation. I think that an essential part of any MS curriculum should be an opportunity for direct insight into a professional working environment. The PR degree at UCE (www.mediacourses.com/undergraduate/publicrelations/index.htm) is guided by a very active panel of local employers, many of whom are more than happy to offer placements, mentoring support or simply visit the unversity to give talks to the students. It's a great working relationship and it certainly helps to make our students very employable. Often students end up working permanently with former placement hosts - saves a lot of time on induction and socialisation when graduates can (cliche alert!) hit the ground running. I’d urge employers, if at all possible, to offer work placements for a Media Studies student – assuming that the student shows an ability to write, talk and show motivation.

I think that an essential part of any MS curriculum should be an opportunity for direct insight into a professional working environment. The PR degree at UCE (www.mediacourses.com/undergraduate/publicrelations/index.htm) is guided by a very active panel of local employers, many of whom are more than happy to offer placements, mentoring support or simply visit the unversity to give talks to the students. It’s a great working relationship and it certainly helps to make our students very employable.

Often students end up working permanently with former placement hosts – saves a lot of time on induction and socialisation when graduates can (cliche alert!) hit the ground running.

]]> By: Strive Notes » September 1st: This week’s top 5 http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-523 Strive Notes » September 1st: This week’s top 5 Fri, 01 Sep 2006 09:12:35 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-523 [...] 4. Todd Defren at PRsquared starts a debated about accreditation could stifle the PR industry’s future. He and Kami Huyse are duking it out over the issue. My view lies somewhere in the middle.  Perhaps accreditation can bridge the gap for thinkers and doers to become all rounders? [...] [...] 4. Todd Defren at PRsquared starts a debated about accreditation could stifle the PR industry’s future. He and Kami Huyse are duking it out over the issue. My view lies somewhere in the middle.  Perhaps accreditation can bridge the gap for thinkers and doers to become all rounders? [...]

]]> By: sherrilynne http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-513 sherrilynne Wed, 30 Aug 2006 15:35:49 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-513 Agreed Stacey. For me the key is get candidates to write something. This quickly reveals the thinkers, doers, BSers and all rounders. Rob, I know what you mean about the problem in IT. You should come out to my BCS IoM session on communicating the value. Agreed Stacey. For me the key is get candidates to write something. This quickly reveals the thinkers, doers, BSers and all rounders.

Rob, I know what you mean about the problem in IT. You should come out to my BCS IoM session on communicating the value.

]]> By: Rob Mercer http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-510 Rob Mercer Wed, 30 Aug 2006 12:52:20 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-510 I see some resonances here with my own industry (IT). You want someone with great technical skills AND the ability to communicate well with customers - a feat not often achieved by many in IT! I see some resonances here with my own industry (IT).
You want someone with great technical skills AND the ability to communicate well with customers – a feat not often achieved by many in IT!

]]> By: Stacey http://strivepr.com/2006/08/29/make-mine-a-reeses/comment-page-1/#comment-509 Stacey Wed, 30 Aug 2006 09:09:36 +0000 http://strivepr.com/wordpress/2006/08/29/make-mine-a-reeses/#comment-509 I wouldn't hesitate to hire the MS student over someone with a strictly academic background. I have had my share of the strategic ones - the data decision makers in through one door - sniff at the thought of actually doing anything that doesn't include Strategy in the title - and quickly be shuffled out the next door for some other lucky firm to manage/coddle and pay until they decide to do something with their 'career'. More than once I've seen a brilliant strategist fail when the going get's tough or extra busy. Keep yer degree's kids, frame 'em, put 'em on a wall and definitely make sure you get some practice in real world before deciding to take it on. I wouldn’t hesitate to hire the MS student over someone with a strictly academic background. I have had my share of the strategic ones – the data decision makers in through one door – sniff at the thought of actually doing anything that doesn’t include Strategy in the title – and quickly be shuffled out the next door for some other lucky firm to manage/coddle and pay until they decide to do something with their ‘career’. More than once I’ve seen a brilliant strategist fail when the going get’s tough or extra busy. Keep yer degree’s kids, frame ‘em, put ‘em on a wall and definitely make sure you get some practice in real world before deciding to take it on.

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