Preparing for the Junior Achievement event earlier this week forced me to revisit some of the basics of PR. One of the objectives of my talk was to try to dispel the perception that PR people are professional liars and spin doctors. I came up with six rules for good media relations.
1. Deal honestly. Not [...]
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Global Beach, the digital marketing agency, has been listed in the UK’s top 15 agencies by trade publication New Media Age. It’s the second such accolade for Strivers’ clients this week.
The magazine quoted Global Beach’s executive creative director Dan Northover. “The challenge is to get good people and then hang on to them, and we’ve [...]
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Friday has come around quickly once again. So here’s this week’s round up of some of the blog posts I’ve enjoyed the most this week.
1. Todd Defren looks at the Paradox of Excellence: The better you perform, the more invisible you become. How true that is. The client comes to expect to be on the front page of his [...]
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Yesterday more than 250 high school students were on hand for the launch of Junior Achievement’s new Introduction to Business Programme at the Methodist Promenade Church in Douglas in the Isle of Man.
At the day-long event, students took part in a business game designed to simulate real life business situations. The game, devised by OSA Recruitment, [...]
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We launched Strive Notes in February and have had a lot of fun getting to know the PR blog world. Traffic to the site has been growing steadily along with a loyal readership.
But, in some ways having a blog is like having a pet. You have to take very good care of it. Feed it every day. [...]
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Can an advertising agency handle a client’s PR as well as a dedicated public relations firm can? I’m inclined to think not. Apart from the obvious divergence in required skills and talents, there is just something wrong with organising communications this way.
First of all, you lose all integrity with journalists and editors when they know you control the [...]
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The Sunday Times’ league table for top performing privately-owned tech companies was published this week. And, Nucleus, a branding and Internet consultancy, was listed at no. 33.
Strivers Janine Wood and Lloyd Mullenger have been doing Nucleus’ PR for years, and should be very proud of the important role they’ve played in growing Nucleus’ revenue by [...]
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Today in The Examiner’s Tech Talk column, I take a look at the role that venture capitalists can play in early-stage or start up technology companies. Castletown’s Fox Capital takes a relationship-based approach with the companies it works with. Pick up a copy of the paper for the full story.
Next week, the column will look [...]
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A new report that looks at the productivity of virtual teams finds that teams that are dispersed over several locations suffer from reduced productivity and increased employee conflict.
The research, conducted by occupational psychology consultancy Pearn Kandola for Cisco, shows that poor communications management is the root of the problem. Apparently, it takes four times longer to communicate using [...]
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I promised last month to adhere to Rule 3 of Rohit Bhargava’s 5 Rules of Social Media Optimization. So thanks very much to everyone who linked to Strive Notes in the last 30 days. You are listed in reverse chronological order.
Susan Getgood, 30 days ago, You’ve come a long way, baby!
Kami Huyse, 28 days ago, [...]
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This week I posted a record number of items to del.icio.us. There is just so much good original content and informative debate going on. It was hard to choose my favourites. But here they are in no particular order.
1. Steve Rubel has an interesting post about how Wikipedia articles on the top US advertisers are among the most highly ranked pages in [...]
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The Press Gazette is running a story about Talk PR telling journalists they could only attend a party if they promised to give the sponsor, Perrier Jouet champagne, a mention.
According to the story, The Sunday Telegraph’s Tim Walker said Talk PR director Anna Garrett invited him to last week’s Party Belle Époque on condition of getting a mention. [...]
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Buzz Canuck demonstrates linklove and the breadth of the PR blogosphere at the same time by publishing The Power 50, Canada’s top marketing and PR blogs. No mention of Strive Notes, but I guess that’s cause I’m a long way from home. That said, I still enjoy reading many of these blogs.
HAT TIP: Drew B. [...]
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It seems that Mattel has finally noticed a joke Web site featuring an ASP based on the popular Magic 8 Ball toy and has issued a cease and desist notice.
Now, I ‘get’ the importance of protecting a brand and understand how difficult this can be in the online world. But this particular site has [...]
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You might have read in today’s Telegraph that the publisher of the Independent and Independent on Sunday newspapers said its flagship British titles would lose more than £5m this year despite improving advertising revenues and readership. It’s not exactly earth-shattering news given state of transition the newspaper industry is in currently.
What is interesting is the Indy’s [...]
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Sorry Mike. Hope your day was great.
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The Isle of Man Examiner launched Business News, the new ‘pink’ weekly supplement yesterday. It offers a good mix of articles on business and industry in the Isle of Man along with some stories from farther afield.
It aims to be broad based, although this first issue has quite a strong focus on technology and telecoms. [...]
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There is something new on the market for the men among us who usually carry out their virtual day working in their jammies.
The next time you’ve got to staff a video conference call, there is no need to worry about getting a shirt pressed, finding a tie nor wrestling a business jacket out of the [...]
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Not once, but twice this week real corpses have turned up on location with CSI: Crime Scene Investigation productions.
First of all, a mummified body was found inside a building in Los Angeles where spin-off drama CSI: New York was being filmed. Then later in the week, the set of CSI: Miami became a real life crime [...]
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Have you seen the BBC’s Paper Monitor blog? It’s a daily blog that pokes a little fun at the UK print media. Highlights from this week include a look at coverage of the new Conservative logo, wall charts, Chris Tarrant and more. I’ve added it to my faves list. You might want to too!
addthis_url [...]
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I mentioned in my earlier post about how speakers shouldn’t try to avoid having reporter in the room, because anyone in the audience could be a citizen journalists. So just to prove the point, I thought I’d write about Daniel Pruce who spoke at the Manx Euroclub meeting last evening.
Daniel is the head of the Economic [...]
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What a week! The 9/11’s anniversary, another school shooting in Montreal and for me, back-to-back meetings almost every day. But still, I wanted to share some positive and entertaining posts from this week. Happy reading…
1. Web Worker Daily has a lively discussion about how virtual workers manage their time. It’s interesting to see the different approaches.
2. [...]
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We spend a lot of cycles talking about online media, user-generated content and other Web 2.0 interaction. But the fact remains that the best way to get your message across is by talking with people.
Sometimes this takes the form of you standing on your hind legs and giving a presentation. And this makes even the most [...]
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A client is about to launch a new global service that, if successful, will transform the company’s business model. They’ve made a significant financial investment and are taking a considerable risk with this new service. However they plan to launch it under what I consider to be a very weak brand, and I’d like to hear some [...]
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A hollywood boutique is suing Us Weekly because, allegedly, the gossip mag is intentionally omitting mentions of its products and brands to its hurt business.
The NPR story certainly underlines the importance media exposure in the marketing strategies of premium products. It also touches upon journalistic ethics, pay for play and other tried and true tangents of [...]
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The British Computer Society Isle of Man Section’s season of events starts next week with a presentation on component based development.
Dr. Ben Fairfax of WebCab Components will lead a wide ranging discussion of the basics and the benefits of this ‘reusable software’ innovation.
The event takes place next Thursday, 21 September at 6 pm at the [...]
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If there was ever any doubt that Second Life is going mainstream, there is none now. BBC Breakfast did a spot on the virtual world this morning, including conducting an interview in Second Life. Duran Duran’s Second Life concert, shoe shopping and stop at BBC Radio 1’s second life presence are all highlighted. Check out [...]
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Just looking at today’s date immediately sends me back five years. We were living in Virginia and I was working in Washington DC. I’ll never forget standing at the westward window of our office watching the smoke billowing from the Pentagon. That was the moment I came to understand why they call it terrorism. It’s an [...]
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Wired editor Chris Anderson gives an indepth interview to the Press Gazette’s Martin Stabe about how social media is changing the role of journalists, how news is used and valued and the future of publishing. I think it’s important information for PR professionals too. Some key points from the article:
“When you consider that the newspaper presumption [...]
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The Isle of Man Marketing Group is running a one-day workshop on copywriting at the International Business School in October.
“The Essentials of Creative Copywriting” runs on 16 and 17 October and is a great way for local marketers to hone their skills without having to go across.
The Marketing Group is affilated with the Chartered Institute [...]
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