Product displacement?
Posted on September 13th, 2006 by sherrilynne
A hollywood boutique is suing Us Weekly because, allegedly, the gossip mag is intentionally omitting mentions of its products and brands to its hurt business.
The NPR story certainly underlines the importance media exposure in the marketing strategies of premium products. It also touches upon journalistic ethics, pay for play and other tried and true tangents of the hack v flack mentality.
It’ll be interesting to see how this plays out and what ramifications, if any, the case has on future product placement strategies and on the editorial policies of the pop media.
Filed under: public relations
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[...] Product displacement looks at when brands are snubbed. [...]
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