Strive Notes

We spend a lot of cycles talking about online media, user-generated content and other Web 2.0 interaction.  But the fact remains that the best way to get your message across is by talking with people. 

Sometimes this takes the form of you standing on your hind legs and giving a presentation. And this makes even the most experience business professionals nervous.  

But help is at hand.  In Business Week Carmine Gallo reminds us all about the importance of grabbing an audience’s attention fast.  Ensuring you headline your talk with with a powerful “what’s in it for me” statement is a great way to get your audience on side before you get into the nitty gritty of your topic.

Also, make sure you finish your presentation by echoing your WIIFM statement.  Really drive it home so your audience members leave with your message ringing in their ears. 

Leo Bottary at H&K writes about “conversing with passion” and the importance of practice, today too. 

Filed under: public relations