http://strivepr.com/2006/09/20/magic-8-ball-cease-and-desist/ experts in digital PR and social media Thu, 07 Apr 2011 05:01:17 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://strivepr.com/2006/09/20/magic-8-ball-cease-and-desist/comment-page-1/#comment-18421 BlawgIT - Internet, Patent, Trademark and Copyright Issues with Attorney Brett J. Trout, P.C. Sun, 14 Dec 2008 00:12:43 +0000 http://strivepr.com/wordpress/2006/09/20/magic-8-ball-cease-and-desist/#comment-18421 [...] accountjacker, especially a particularly powerful evangelist for your product can backfire, leading to a public relations nightmare far greater than the [...] [...] accountjacker, especially a particularly powerful evangelist for your product can backfire, leading to a public relations nightmare far greater than the [...]

]]> http://strivepr.com/2006/09/20/magic-8-ball-cease-and-desist/comment-page-1/#comment-649 sherrilynne Mon, 25 Sep 2006 08:10:07 +0000 http://strivepr.com/wordpress/2006/09/20/magic-8-ball-cease-and-desist/#comment-649 It seems Apple has been sending off C&D orders to anyone using "pod" as part of a product or service name. I think it'll be a PR disaster. It seems Apple has been sending off C&D orders to anyone using “pod” as part of a product or service name. I think it’ll be a PR disaster.

]]> http://strivepr.com/2006/09/20/magic-8-ball-cease-and-desist/comment-page-1/#comment-637 Robert J. Mercer Thu, 21 Sep 2006 09:25:06 +0000 http://strivepr.com/wordpress/2006/09/20/magic-8-ball-cease-and-desist/#comment-637 Positive or negative publicity aside, where is common courtesy? Is the responsibility for looking after the brand at Mattel in the hands of their lawyers or their marketers? Positive or negative publicity aside, where is common courtesy? Is the responsibility for looking after the brand at Mattel in the hands of their lawyers or their marketers?

]]> http://strivepr.com/2006/09/20/magic-8-ball-cease-and-desist/comment-page-1/#comment-635 Mikeachim Wed, 20 Sep 2006 20:01:27 +0000 http://strivepr.com/wordpress/2006/09/20/magic-8-ball-cease-and-desist/#comment-635 I can never work out whether the negative publicity that results is good or bad. Certainly, when people read about such extreme measures taken when a polite e-mail would have sufficed, those taking extreme measures look like a shower of b'ards. But....any publicity is good publicity? So extreme measures are better if they generate more 'hits'? Maybe they're being canny, if rather fickle, ignorant and unfriendly. ...... But brand *love* conquers all, surely? I can never work out whether the negative publicity that results is good or bad.
Certainly, when people read about such extreme measures taken when a polite e-mail would have sufficed, those taking extreme measures look like a shower of b’ards.
But….any publicity is good publicity? So extreme measures are better if they generate more ‘hits’? Maybe they’re being canny, if rather fickle, ignorant and unfriendly.
……
But brand *love* conquers all, surely?

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