Comments on: PR & advertising don’t mix http://strivepr.com/2006/09/26/pr-advertising-dont-mix/ experts in digital PR and social media Wed, 25 Aug 2010 19:35:31 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: sherrilynne http://strivepr.com/2006/09/26/pr-advertising-dont-mix/comment-page-1/#comment-659 sherrilynne Wed, 27 Sep 2006 14:41:26 +0000 http://strivepr.com/wordpress/2006/09/26/pr-advertising-dont-mix/#comment-659 Thanks Mike. You've given me some food for thought. I think the Chinese Walls concept would work in very large agencies. But I have yet to meet an editor that also has responsiblility for selling ad space. Doesn't it follow that a PR shouldn't be buying? Thanks Mike. You’ve given me some food for thought. I think the Chinese Walls concept would work in very large agencies.

But I have yet to meet an editor that also has responsiblility for selling ad space. Doesn’t it follow that a PR shouldn’t be buying?

]]> By: Mike Driehorst http://strivepr.com/2006/09/26/pr-advertising-dont-mix/comment-page-1/#comment-653 Mike Driehorst Tue, 26 Sep 2006 13:55:55 +0000 http://strivepr.com/wordpress/2006/09/26/pr-advertising-dont-mix/#comment-653 Of course, as you stated, there is a different set of talents for advertising vs. public and media relations. The two should not mix -- like oil and water, I guess. However, the two can and should complement each other for an effective overall marketing communications campaign. For the most part, I don't think journalists care who does the advertising for a company. As long as the agency doesn't bring it up (as a veiled threat), it shouldn't be an issue. If an agency has people on staff who are capable in various communication skills, that one agency can do it all. It's not easy and still some aspects may need to be farmed out, but it is doable. I guess I'm a bit torn on the "advertising agency" term. Are there really agencies that do only advertising? That's a bit limiting, and I'm not sure I'd want to work with (as a client) such a narrow focused firm. If I'm a client, it's easier to manage the entire campaign if done through one agency. Granted, depending on the size of the client's business, that's not possible and you may need to divide up the communications work, based on what you want to accomplish and the skills sought. Mike Of course, as you stated, there is a different set of talents for advertising vs. public and media relations. The two should not mix — like oil and water, I guess.

However, the two can and should complement each other for an effective overall marketing communications campaign.

For the most part, I don’t think journalists care who does the advertising for a company. As long as the agency doesn’t bring it up (as a veiled threat), it shouldn’t be an issue.

If an agency has people on staff who are capable in various communication skills, that one agency can do it all. It’s not easy and still some aspects may need to be farmed out, but it is doable.

I guess I’m a bit torn on the “advertising agency” term. Are there really agencies that do only advertising? That’s a bit limiting, and I’m not sure I’d want to work with (as a client) such a narrow focused firm.

If I’m a client, it’s easier to manage the entire campaign if done through one agency. Granted, depending on the size of the client’s business, that’s not possible and you may need to divide up the communications work, based on what you want to accomplish and the skills sought.
Mike

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