Advertise on Strive Notes?
Posted on September 27th, 2006 by sherrilynne
We launched Strive Notes in February and have had a lot of fun getting to know the PR blog world. Traffic to the site has been growing steadily along with a loyal readership.
But, in some ways having a blog is like having a pet. You have to take very good care of it. Feed it every day. Nurture it, and help it grow into a happy, healthy site.
And so, I’ve been thinking of using adverts to offset some of the costs. But, I wouldn’t dream of doing so without consulting you, dear Strivers and all other readers.
Tell the truth. Do you think having adverts would affect the credibility or readibility of Strive Notes? Or is it a good idea, if it helps the blog continue to grow? What do you think?
Filed under: public relations
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My limited experience with Google Ads is that you risk putting ads of your competitors on your site–they base the ads on keywords and then place their paid advertisers on your site.
There may be other services that work better.
A blog:www.dcrtv.com uses something called “blogads.”
I do think it would be interesting to see which ads pop up on Strive Notes but I am very interested in reading what others have to say.
Advertising on a PR blog…
I’ve been thinking of using adverts to offset some of the costs. I know it’s not cool to post your own content here, but I wanted to get a wide range of opinion on this issue. Please chime in!…
My guess is that it won’t generate enough revenue to make up for the clutter (and potential for competitive conflict), sorry to say. Looking forward to your experiment; I hope you report back on it.
Although I am not a hyperactive blogger (the drugs work too well!) I firmly believe that independence is a great thing. No adverts means no clutter, no risk of bias and no risk of competitive activity. On the financial side only you can answer the question of revenue potential.
Let’s simply go out there and show the market what they are missing out on by not retaining the services of a dedicated, experienced, professional and damned good team to have on their side!
You should check http://www.darrenbarefoot.com. His approach is to leave his home page and his RSS feeds uncluttered. Anyone reading an archived post sees ads.
His idea is that he protects his loyal readers by shielding them from ads, but that people who find him via a web search, or by going back through past items, have to put up with ads.
Seems like a good compromise, but I don’t know what kind of cash he brings in.
I’ll be trying the advertising route soon on a PR blog. It will be interesting to see how that goes, and whether it turns off readers.
I’ve thought about this myself.
I’m really poor, after all. Still in college and whatnot, I’ve often thought bringing in ads might help.
But in the end, I decided not to do it. I just couldn’t subject my 13 subscribers to that kind of abuse…kidding. I just didn’t want to.
But you gotta do what you gotta do.
Thank-you everyone for the advice and guidance. I’ve decided not to runs ad, for now anyway; although I do like the Feedburner advertising I’ve seen on some blogs. It’s very subtle…but I wonder if it works?
I’m holding fire on this for now. I may revisit it in March, after one full year of publishing.
Again thanks for taking the time to share your thoughts. I really appreciate it.