Posted on October 31st, 2006 by sherrilynne
Going digital is transforming many a newsroom these days and the Manchester Evening News is the latest to announce sweeping changes.
Forget calling the business desk with a business story, and the sports desk about sports. Now there is a central “editorial hub”.
The Press Gazette is reporting that because MEN Media’s portfolio includes the Manchester Evening [...]
No Comments »
Filed under: public relations
Posted on October 31st, 2006 by sherrilynne
All you Strivers and others in our network know I have a certain penchant for pushing stories that I think would be of interest. But frankly, there’s so much good content out there that there is no way anyone can possibly stay on top of it all.
Now the folks at Media Orchard have come to the [...]
1 Comment »
Filed under: public relations
Posted on October 30th, 2006 by sherrilynne
Check out today’s Isle of Man Examiner to learn how creating a company blog is a great way to create awareness for your products and services. My column, Tech Talk, highlights the dos and don’ts of social media engagement.
addthis_url = ‘http%3A%2F%2Fstrivepr.com%2F2006%2F10%2F30%2Fembracing-the-blogosphere%2F’;
addthis_title = ‘Embracing+the+blogosphere’;
addthis_pub [...]
No Comments »
Filed under: public relations
Posted on October 30th, 2006 by sherrilynne
Stuart Bruce recently noticed that his blog is about to crack the top 10,000 in the Technorati rankings. Not bad considering there are more than 55 million blogs listed. He’s made a plea for more links to push him over the milestone, and I’m happy to oblige.
In the same vein, I noticed that Strive Notes is [...]
No Comments »
Filed under: public relations
Posted on October 29th, 2006 by sherrilynne
1. Make sure you thoroughly understand the product. Talk to at least two people involved in its development and promotion. Make sure you have a solid grasp of all the features and benefits.
2. Contrast features to those of competitive products. Focus on competitors that have at least a double digit share of [...]
2 Comments »
Filed under: public relations
Posted on October 28th, 2006 by sherrilynne
Richard Bailey reveals what life is really like for a PR blogger.
Somebody help me please!
addthis_url = ‘http%3A%2F%2Fstrivepr.com%2F2006%2F10%2F28%2Fmy-reality%2F’;
addthis_title = ‘My+reality%3F’;
addthis_pub = ‘Sherrilynne’;
No Comments »
Filed under: public relations
Posted on October 27th, 2006 by sherrilynne
The BBC is planning a bunch of new Web 2.0 innovations to be rolled out next year. There will be more personalisation features for BBC News Online, additional live statistics trackers and maybe even wiki style pages that would let users contribute to compilations of information. Cool!
More info at Press Gazette.
Other Strive Notes about the BBC you might enjoy:
Get [...]
No Comments »
Filed under: public relations
Posted on October 27th, 2006 by sherrilynne
It’s probably obvious to anyone who reads Strive Notes regularly that posting has been irregular recently. I’ve been on the road for the best part of 10 days and blogging only intermittantly. Now I’m back at my desk, and things will return to normal. I haven’t been reading my fave bloggers all that regularly while [...]
1 Comment »
Filed under: public relations
Posted on October 26th, 2006 by sherrilynne
Manx Radio’s website has a story about the upcoming Foxes’ Lair competition that’s based on the popular BBC Dragon’s Den show. Fox Capital will offer up to £25 milliion in funding for businesses and individuals looking to take their business ideas to the next level. Yesterday the station ran an interview with the Foxes too.
The event takes [...]
No Comments »
Filed under: public relations
Posted on October 23rd, 2006 by sherrilynne
Check out today’s Isle of Man Examiner. My Tech Talk column is chock full of great ideas about how you too could be the next YouTube and make a billion pounds in a few months. No charge for the ideas, but do let me know if you make a fortune!
addthis_url = ‘http%3A%2F%2Fstrivepr.com%2F2006%2F10%2F23%2Fthe-next-youtube%2F’;
[...]
No Comments »
Filed under: public relations
Posted on October 21st, 2006 by sherrilynne
The British Comuter Society (BCS) Isle of Man is hosting a tour of the Sulby water treatment facility this Wednesday, 25 October. Doors open at 18.00 for a 18.30 start.
The Isle of Man Water Authority is responsible for collecting, treating and distributing some 10,000 million liters of water a day. The system consists of [...]
No Comments »
Filed under: public relations
Posted on October 19th, 2006 by sherrilynne
The Liverpool Echo is today reporting that there will be a Dragon’s Den-type competition on the Isle of Man. There’s 25 million pounds up for grabs in the Fox’s Lair, from Island-based Fox Capital.
The focus is on expansion stage companies that are looking for up to £25m and the offer is open to privately-held companies [...]
1 Comment »
Filed under: public relations
Posted on October 15th, 2006 by sherrilynne
1. Bookmark ‘creativity’ in del.icio.us. Make it a place to keep things that tickle your imagination. Tag cartoons, jokes, quotable quotes, pearls of wisdom, whatever gets you thinking. And, when you need to get those creative juices flowing take a few minutes to dip into your fave gems.
2. Pick up a pen. Sick of sitting at [...]
No Comments »
Filed under: public relations
Posted on October 14th, 2006 by sherrilynne
For the past five weeks I’ve been contributing a column, Tech Talk, to the Isle of Man Examiner. It’s part of the technology page in the “pink pages” business section. I cover the island’s technology sector along with how companies leverage technology to enhance their business.
Now, I’m on the hunt for good stories to feature [...]
1 Comment »
Filed under: public relations
Posted on October 14th, 2006 by sherrilynne
It hasn’t escaped me that today is actually the 14 October. Honestly, I completely forgot about the weekly top 5 yesterday. Sorry folks. Here they are…only one day late.
1. Shel Holtz talks about why and how Edelman has blown it AGAIN with the Walmart blogging strategy. And, now they’ve all but disappeared. Sheesh! You’d think a recognised global [...]
1 Comment »
Filed under: public relations
Posted on October 13th, 2006 by sherrilynne
Behind the Spin is a magazine for and written by PR students. It was first produced by students from the College of St Mark and St John in Plymouth, but is open to students, practitioners and academics across the UK. The print magazine is published three times a year, and there is an accompanying blog (which has not [...]
4 Comments »
Filed under: public relations
Posted on October 12th, 2006 by sherrilynne
Lee Odden over at Business Blog Consulting often gets pitched by public relations professionals. So his five tips on pitching bloggers are relevant and useful and definitely worth a look.
They do seem a bit ‘Pitching 101′ but it’s good to see it in the social media context, and it’s never a bad thing to review the basics, [...]
2 Comments »
Filed under: public relations
Posted on October 12th, 2006 by sherrilynne
I’ve never had an opinion on Alistair Campbell one way or the other. He’s just been one of Tony’s cronies, and that’s about all that’s ever registered with me.
Until yesterday, when I was sitting in traffic in the pouring rain on the M25 listening to Radio 2’s Jeremy Vine show. Alistair was on to talk about [...]
5 Comments »
Filed under: public relations
Posted on October 10th, 2006 by sherrilynne
In this week’s Isle of Man Examiner, the Tech Talk column looks at the pros and cons of getting a Web site online fast. Web site DIY products SiteBuilder and WiseNav Personal are examined and Web host company Netcetera advises on these easy-to-use tools. Web site designers Dotperformance and Island Web Works are consulted. And local success [...]
No Comments »
Filed under: public relations
Posted on October 9th, 2006 by sherrilynne
Shane Richmond, technology blogger for The Telegraph has written a thoughtful post about the future of news publishing and how technology will continue to transform the business.
He says, “As an industry, we’re already learning to think differently. We’ve moved a long way over the last decade but in the next decade we need to move [...]
No Comments »
Filed under: public relations
Posted on October 9th, 2006 by sherrilynne
This weekend provided me with two real life examples of why companies need to monitor the blogosphere.
First of all, one of our clients was flamed on someone’s personal blog. There had been a bit of a technical hitch on some services provided. Strive picked up on the post and alerted our client. Said client immediately [...]
2 Comments »
Filed under: public relations
Posted on October 8th, 2006 by sherrilynne
1. Don’t write. Do something else for a while. Go for a walk, ring up a friend. Come back to your writing later when you can start fresh.
2. Write a letter. Whatever you are trying to write, imagine you are telling a friend about it in a letter. After you’re finished the letter, put it [...]
1 Comment »
Filed under: public relations
Posted on October 7th, 2006 by sherrilynne
Meeting of PR and marketing communicators in Second Life
Thursday, 12 October, 2006, we will meet at Text 100 island in Second Life from 21:00 to 22:00 BST(UK), networking will begin at 20:30 BST.
Get all the info at Communications Overtones. See you there!
addthis_url = ‘http%3A%2F%2Fstrivepr.com%2F2006%2F10%2F07%2Flets-meet-in-second-life%2F’;
addthis_title = ‘Let%26%238217%3Bs+meet+in+Second+Life’;
addthis_pub [...]
1 Comment »
Filed under: public relations
Posted on October 6th, 2006 by sherrilynne
Strive Public Relations recently joined the Isle of Man Chamber of Commerce, and last evening a couple of us attended our first event, a tour of the newly-refurbished Tynwald buildings.
The tour guide, the Chief Minister, Hon. Donald Gelling (our island’s ’prime minister’) explained the role of each House and the process that proposed legislation goes through before it [...]
No Comments »
Filed under: public relations
Posted on October 6th, 2006 by sherrilynne
Take humour and mix in some thoughtful debate. Then add a pinch of sound advice. The result: this week’s reading round up! Here are my faves for this week, in particular order.
1. Drew B takes a look at how Web 2.0 is influencing politics. He pulls together a number of references about the UK Tory party’s [...]
1 Comment »
Filed under: public relations
Posted on October 5th, 2006 by sherrilynne
This morning’s note looked at how mainsteam media is incorporating user-generated media and citizen journalism into their programming. Now let’s have a gander at how a leading technology title is requiring all staff reporters to blog.
Rohit Bhargarva explains how and why, industry bible, Business 2.0 is putting social media at the centre of its strategy. [...]
1 Comment »
Filed under: public relations
Posted on October 5th, 2006 by sherrilynne
The trend towards the use of user-generated content by the mainstream media continues to grow. The Press Gazette is reporting that ITV is preparing to screen the first end-of-year review programme to focus entirely on user-generated content.
I Was There: the People’s Review 2006, is an hour-long special and will feature material gathered from mobile phones, camcorders and [...]
No Comments »
Filed under: public relations
Posted on October 4th, 2006 by sherrilynne
I tuned in yesterday to Forrester analyst, Charlene Li’s Web cast, The ROI of blogging, and it was an hour well spent. She took almost 400 participants step by step through the whys and hows of measuring the return on investment for corporate blogs. The guidance she provided will inform Strive’s future social media strategies. Here’s [...]
No Comments »
Filed under: public relations
Posted on October 3rd, 2006 by sherrilynne
In this week’s Isle of Man Examiner, I look at how component-based development is changing the way software projects are implemented. Douglas-based WebCab Components uses this off the shelf approach to shortening development life cycles and boosting ROI over in-house projects. Pick up a copy of the paper for the full story.
Also, click here to [...]
No Comments »
Filed under: public relations
Posted on October 3rd, 2006 by sherrilynne
When the Martha Stewart Living ran an item on Sweet Peet, a horse manure-based mulch, Brent Lamour, co-owner of Salem Organic Soil Inc., found he was in the sh!t. He was quickly overwhelmed with orders, sold out and was forced to disappoint thousands of potential customers.
The Wall Street Journal is running a great story about [...]
No Comments »
Filed under: public relations
Subscribe to our feed
Subscribe by Email
