Strive Notes

When the Martha Stewart Living ran an item on Sweet Peet, a horse manure-based mulch, Brent Lamour, co-owner of Salem Organic Soil Inc., found he was in the sh!t. He was quickly overwhelmed with orders, sold out and was forced to disappoint thousands of potential customers.

The Wall Street Journal is running a great story about what happens when good PR happens to small companies.  It explains that having a growth plan in place when publicity hits is essential for small-business owners along with having enough capital available to finance and maintain increased inventory when demand surges.

The story uses case studies to illustrate the lessons to be learned.  It’s a must-read for any SME thinking of taking the PR plunge. 

Filed under: public relations