Strive Notes

This weekend provided me with two real life examples of why companies need to monitor the blogosphere. 

First of all, one of our clients was flamed on someone’s personal blog.  There had been a bit of a technical hitch on some services provided. Strive picked up on the post and alerted our client.  Said client immediately attended the situation and sent a note to the blogger apologising for the mix up, explaining why it happened and confirming that everything was fixed (all on a Saturday morning).  The blogger was so impressed with the quick, personal service that he wrote a glowing review on his next post and will probably be a customer for life. Result!

In a second event, Strive picked up on a blog post authored by an employee of a client, which revealed sensitive information about one of their customers.  Strive immediately alerted our client contact who asked the employee to remove the post. The incident has prompted our client to devise a blogging policy to give guidance to employees in the blogosphere going forward.  Result!

It’s all in a weekend’s work for Strive’s team. 

Happy Thanksgiving Day to our Canadian friends.

Filed under: public relations