Schwag is good!
Posted on October 12th, 2006 by sherrilynne
Lee Odden over at Business Blog Consulting often gets pitched by public relations professionals. So his five tips on pitching bloggers are relevant and useful and definitely worth a look.
They do seem a bit ‘Pitching 101′ but it’s good to see it in the social media context, and it’s never a bad thing to review the basics, even for us old PR types.
Interestingly, he points out that schwag is good…some of our MSM colleagues would frown on that. He also includes a comprehensive list of links to other resources, many of which are worth bookmarking.
Thanks Lee!
Filed under: public relations
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Am glad you liked the post!
Yes, I agree it is indeed very “pitching 101″ but OMG, PR firms are for the most part clueless when it comes to applying those basic principles to pitching bloggers. I own a PR firm so I get to experience this issue from both sides.
I never knew that PR agenies were cr@p at pitching until I started reading PR blogs. I had just thought that I must be pretty excellent at it, since my hit rate is pretty good. Knowing the bar is set so low, doesn’t fill me with pride for my profession.