Top 10 words to get attention
Posted on November 19th, 2006 by sherrilynne
In the PR biz you need to write persuasive copy to grab the attention of editors, reporters and all readers in general. We can borrow some of the tried and true tactics used by our cousins in the advertising profession. Here’s a list of the top ten most attention grabbing words used in advertising copy. Use them in press releases to boost hit rates.
1. Introducing
2. Proven
3. New
4. How to
5. Free
6. Results
7. Guarantee
8. Now
9. Save
10. Money
Filed under: public relations
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You’ve just demonstrated why advertising is not considered a credibility enhancer.