http://strivepr.com/2006/12/01/december-1st-this-weeks-top-5/ experts in digital PR and social media Fri, 05 Mar 2010 21:34:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://strivepr.com/2006/12/01/december-1st-this-weeks-top-5/comment-page-1/#comment-4375 cindy dibiasi Fri, 01 Dec 2006 14:48:56 +0000 http://strivepr.com/wordpress/2006/12/01/december-1st-this-weeks-top-5/#comment-4375 I don't see why there is any difference between a VNR and a print news release. It's not the "product" that is good or bad -- but how it's used. The best use of a VNR (just like a print news release) is to use it as a basis for information and separately confirm whatever information you do use. I personally think it's better to use the soundbites and video and then re-write the script -- just how you should for print. To the question of "Are TV reporters stupid?" Just remember --- it's much harder work to simplify the complicated, than to complicate the simple. The former is what TV reporters do everyday -- and under ridiculous deadline pressure. So, you decide. I don’t see why there is any difference between a VNR and a print news release. It’s not the “product” that is good or bad — but how it’s used. The best use of a VNR (just like a print news release) is to use it as a basis for information and separately confirm whatever information you do use. I personally think it’s better to use the soundbites and video and then re-write the script — just how you should for print.
To the question of “Are TV reporters stupid?” Just remember — it’s much harder work to simplify the complicated, than to complicate the simple. The former is what TV reporters do everyday — and under ridiculous deadline pressure. So, you decide.

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