Strive Notes

A recent Nielsen/NetRatings poll suggests the 21st Century consumer is at risk of being overwhelmed by new digital technology.  With the current rate of  technological change, and the associated acronyms, there is a lot of confusion among consumers, the survey revealed.

The study found that in the relentless quest for ‘the next big thing’ in new forms of digital communications, there is a significant tendency for industry to overestimated both the consumers’ knowledge and their understanding of digital technologies.

Check out Tech Talk’s digital primer to the most popular, but often little-known acronyms.

Filed under: public relations