Strive Notes

What do Playboy Corporation and the Internet’s most valuable domain name have in common? If you said sex, you’re right! Now they have a lot more in common because Hugh Hefner and his crew have announced that they are going to be running the sex.com website featuring on-demand adult content, video and photographs.
The value of the deal wasn’t announced, but you can guess significant coin changed hands. The domain’s owner, Escom bought it last year for about £7.3 million. Click here to read the Tech Talk column, orginally published in November, on how this has become the definitive case study of domain names as intellectual property.

Filed under: public relations