Strive Notes

Things have changed. Gone are the sky-high monthly retainers to promote ‘cool’ technologies, regardless of the revenue model, to help boost IPO valuations. Now young tech companies are unlikely to be able to afford much in the way of marketing and PR support.  And typically, technical experts that may have only a vague understanding of marketing and promotion form these companies.

Investors are unlikely to stump up cash without a healthy interest from potential customers and if there are a few actual orders in the book, so much the better.

It’s chicken and egg. Tech startups can’t afford marketing without investment; successful marketing attracts investors.  So I thought I’d help out with a few tips to get tech startups, erm, started.  Click here to read the rest of this Tech Talk column originally published in the Isle of Man Examiner.

Filed under: public relations