Strive Notes

There’s a new name on this weekly feature for no other reason than I couldn’t resist the alliteration  

1. …the world’s leading...has a go at late payers. Most consultants know what a pain it can be to have to spend effort collecting on invoices. I’m not sure the approach taken here is advisable, however.

2. The Copyblogger has drafted the 5 immutable laws of persuasive blogging. There’s not much new here, but it’s a good review of the basics of good copy writing.

3. Martin Stabe summarises the recent controversy over telegraph.co.uk’s claim to be number 1. He underlines the need for standardisation of audience measurement for news organisations’ website traffic.

4. Steve Rubel discusses the benefits of Google Trends. I’ve been using this tool since last autumn and have found it to be a great way to benchmark trends. Look into it, if you haven’t already.

5. Ever been to Quebec? Guy Kawaski has, and he’s posted a bunch of great pix (and complained about the cold). It’s cold in Quebec in January?  You gotta be kidding!

Care to share what you’ve been reading?

Filed under: public relations