A right sexy solution
Posted on February 5th, 2007 by sherrilynne
Forrester Research recently published a study that shows that 57 per cent of companies are interested in Really Simple Syndication (RSS) as a marketing channel. 
The reasons stem from the clear reduction in email marketing effectiveness seen over the past few years along with the growing consumer backlash to what many see as spam.
Click here to read the rest of this Tech Talk column that examines the various marketing opportunities afforded by RSS.
Filed under: public relations
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This is an interesting perspective with RSS. I think Forrester is dead wrong. You should share this though on Dot Email http://www.dotemail.com
It’s a free online community for email marketers.
Alan H.
Thanks for the heads up on dotemail. I’ll keep an eye on it.