Influencing the blogosphere
Posted on February 21st, 2007 by sherrilynne
A lot of companies are waking up to the risks that the blogosphere presents to their brand and corporate reputations, but are at a loss as to how to track and manage the online chatter. There are a number of technologies now available to help with tracking; and public relations professionals are becoming skilled in developing management strategies. The Guardian’s Jemima Kiss looks at one tracking tool and raises a few questions about the ethics of the corporate world’s attempt to influence the online world. The comments are worth a read too.
Filed under: public relations
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Excellent pointer. Thanks. I think it’s interesting that there is an effort to develop a “code of conduct” for bloggers. It kind of goes against the grain of the grass-roots, unorganized feel that I think blogging started out having.
Would have to think about a blogger code of conduct — will blogs be “ethically certified”? — but would also think that peer pressure and good fisking would root out overtly slanted blogs.
Mike
Thanks Mike. Did you see that guy’s job title..Director of Influence. You gotta be kidding me.