Only one day late…here are highlights of my reading list of the past week. Ethics in journalism, island marketing, a self proclaimed complete wanker and communicating the value of IT are all highlighted. 1. The Press Gazette is reporting that Richard Wallace, editor of the Daily Mirror, has ‘expressed regret’ at having published pictures of [...]
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We are off to Liverpool for the next two days for the second Fox’s Lair event. It’s Fox Capitals take on the Dragon’s Den and we are hearing pitches from 10 different outfits ranging from biotech, software, plumbing, food, manufacturing…you name it. They are seeking a total of £26 million. We held the first Fox’s [...]
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A new online community, Work Connexions has been launched in the Isle of Man. Leo Cussons and Nathan Pledger have been working the past six months on developing a platform that combines the principles of the blogosphere, the Yellow Pages, eBay and ManxForums. What makes Work Connexions different is the Requests and Offer sections. In [...]
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For many IT vendors, working with analysts like Gartner and IDC is a new area. And, knowing how an analyst works, what the analyst’s real influence is and how to work with an analyst can be confusing. But when you have a clear understanding of the benefits of building relations, you’ll see it’s worth the [...]
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Each morning I boot up my computer, open up Outlook and receive at least 25 offers of cheap loans, pleas to clarify my PayPal account details and notices of countless lottery wins. I’ll bet it’s the same for most people. But it’s more than just an annoyance. It’s fraud. And, it’s very big business with [...]
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After having a few days’ break, it took a while to catch up. But here’s this week’s Top Five in which agencies, social media, home working and, if you can believe it, Britney Spears are all featured. 1. In The Death of the Invisible Agency, Rohit Bargava talks about the benefits of an agency having [...]
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The Telegraph has an excellent article about how large companies are tapping new media formats to improve internal communication. Journalist Robert Miller attended Melcrum conference on social media and reports on how IBM and Cadbury Schweppes are using podcasts and RSS to bolster employee relations. It’s a good read. Check it out.
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It’s a fact. The human population is made of males and females. It’s a fact that both these genders work in the public relations industry. It is also a fact that in recent years the females have started to out-number the men. People spend a lot of energy trying to explain the reasons behind this. [...]
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Thank goodness I’m not one. I just took the Asshole Rating Self-Exam (ARSE) and scored only a 4. I think I might have used to be one, but age has mellowed me. How did you do? (Thanks to Guy Kawasaki for the tip).
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I’m back from a break and ready to get back into blogging! A couple of weeks ago Digg, the social news site, announced that it had signed up a its millionth registered user. Even when you allow for people that have more than one user profile and also that many people have signed up and [...]
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I’ve vivid memories of my daughters getting ready to sit the SATs, America’s closest approximation to A-levels. I joined the other concerned mothers who spent hours combing through bookshops trying to find the best study guides in the hope that my girls would get the best possible scores. Of course, having the text books and [...]
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This week’s round up of top post from the PR/marketing blogosphere… 1. Seth Godin admits that even gurus get it wrong once in a while. Is it forward or foreword? 2. Heather Yaxley thinks that SecondLife is a faker’s paradise. Her scepticism is right on the money. 3. What skills does the journalist of the [...]
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MySpace, YouTube, Facebook, SecondLife, Flickr. Everyone’s talking about them, but they are largely the domain of hormonally-challenged teens and socially-awkward geeks and have little bearing on the business world, right? Wrong! Spare a thought for a UK company, Bailey, which calls itself “one of the UK’s leading providers of building services”, whose YouTube disaster ending [...]
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The majority of Britons think technology is becoming too complicated for them to use and understand, and as a result, they could turn away from IT, according to a report from online payment provider PayPal. The study showed that while in some cases people are embracing new technological advances, many still have only a basic [...]
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Sometimes getting the first paragraph down is the hardest thing about writing. Get it right, and the rest of the story will flow. Often it helps to remember the seven main lead sentence formats. Write your lead following one or two of the established frameworks, choose the one that works best, and away you go. [...]
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Here’s another look at last months most popular Strive Notes: 5. In a weird co-incidence, it seems that January’s Top 5 made February’s Top 5. 4. PR: the lying profession? incited a lot of interest. Many comments too. 3. Influencing the blogosphere, my post about the Guardian’s story on Sway got tipped on a few [...]
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Just because it’s our birthday doesn’t mean we took the day off. Friday is Top 5 day and here they are… 1. Mike Driehorst might be just dreaming when he looks into the PR crystal ball. He sees nothing but competent professional practitionners in our future. But he doesn’t say if he see’s how we [...]
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Yes, it was one year ago today that we launched this blog, Strive Notes. Along the way we’ve learned a lot about social media and online marketing and the blog has become an effective marketing tool for Strive Public Relations. At times it’s been a bit of a slog keeping it up, but the effort [...]
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Enigma, the Young Achievement Young Enterprise company of Ramsey Grammar School students are getting noticed. Click here to see the BBC story about the TT souvenir playing cards that these bright kids are bringing to market.
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Thanks to everyone who gave us a mention in February. Linklove to you all: Richard Bailey refreshed his blogroll, I think. Peter Himler picked up on a Guardian story I tipped. Peter’s post was picked up on AgencyWire. Heather Yaxley picked up on the same story as Peter. Owen Cutajar was kind enough to tip [...]
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