Ignoring social media is folly
Posted on March 6th, 2007 by sherrilynne
MySpace, YouTube, Facebook, SecondLife, Flickr. Everyone’s talking about them, but they are largely the domain of hormonally-challenged teens and socially-awkward geeks and have little bearing on the business world, right? Wrong!
Spare a thought for a UK company, Bailey, which calls itself “one of the UK’s leading providers of building services”, whose YouTube disaster ending up costing them a multi-million dollar contract and long-term customer. Pick up a copy of this week’s Isle of Man Examiner to see Tech Talk which explores the risks and benefits of social media for companies.
On sale now.
UPDATE: Click here to see the ManxForums discussion about this article.
Filed under: public relations
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An interesting piece, but I’d have to take issue with your views on Dell. The executives who were willing to carry out illegal spying activities sealed their own fate. Sooner or later anybody willing to go to such lengths would trip themselves up!
I think you may be getting your wires crossed. It was HP that was spying on everyone. The Dell issue had to do with customer service.
Thanks for stopping bye!