Friday’s five: March 9th
This week’s round up of top post from the PR/marketing blogosphere…
1. Seth Godin admits that even gurus get it wrong once in a while. Is it forward or foreword?
2. Heather Yaxley thinks that SecondLife is a faker’s paradise. Her scepticism is right on the money.
3. What skills does the journalist of the future need? Martin Stabe’s blog has a good discussion about what IT skills journalists need to excel in their profession. It’s getting quite geeky.
4. Leo Bottary continues the discussion about PR as the lying profession. He points out that it’s integrity that earns trust. And gaining the trust of the individuals within target audiences is our stock in trade. Well said.
5. 7 signs that your press release sucks, from Naked PR is a great review of the basics and should be required reading by all clients. I especially like the cutsey headline sign. And there are several more signs I could add. Your release is so full of puff it looks like pastry, is one. Or, your news release has no news, is another. (Hat tip: Bad Pitch Blog)
Please share what you’ve been reading…
Filed under: public relations
Subscribe to our feed
Subscribe by Email
I think you said it better than I said it. If I ever write a book, I’ll ask you to write the foreward! How about it?
Deal!
Thanks for the mention - and the links which are really useful. I always remember that the Foreword is about words - mental tricks in my view are the best way to overcome most of these “challenges”. But then you’ve got to recognise them in the first place, which seems to be the biggest challenge for most students I work with. More reading, I say…
Thanks for the mention of my NakedPR post. Glad you liked it, and absolutely agree with your additions!
Jenn