Strive Notes

After having a few days’ break, it took a while to catch up. But here’s this week’s Top Five in which agencies, social media, home working and, if you can believe it, Britney Spears are all featured.

1. In The Death of the Invisible Agency, Rohit Bargava talks about the benefits of an agency having a high profile instead of staying in background. He makes some good points about how being in the spotlight can build respect, equity and relationships while giving a competitive edge.

2. Raj Dash scares the hell out of me with his post on The Dangers of Working at Home. Maybe it’s a good thing I’ve started looking for office premises for Strive PR! Maybe I should join a gym?

3. LA Times reporter Terry McDermott’s article about how the rise of blogging is having an impact on traditional journalism is a great read for anyone who is sceptical about ‘this fad’. He explains how mainstream publishers getting onside and are commercialising blogs as part of their product portfolios.

4. In the same vein, Neville Hobson covers the recent Euroblog 2007 study which examines how interactive social media is changing organisational practice in Europe. The numbers demonstrate that public relations professionals here are becoming hugely more sophisticated very quickly.

5. And last but not least, take a moment to read Kumiko’s six lessons from Britney Spears. I’d never thought the American idol would be able to teach us so much; but I think most people already knew about lesson six.

Filed under: public relations