Comments on: Stop phishing around http://strivepr.com/2007/03/26/stop-phishing-around/ experts in digital PR and social media Mon, 24 May 2010 12:09:54 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: sherrilynne http://strivepr.com/2007/03/26/stop-phishing-around/comment-page-1/#comment-8320 sherrilynne Tue, 27 Mar 2007 07:57:12 +0000 http://strivepr.com/wordpress/2007/03/26/stop-phishing-around/#comment-8320 Hi Rob! Thanks for stopping by. You sure have been keeping below the radar recently. I agree with your comments but with $105 billion to be had, it will be difficult to stem the tide on phishing, methinks...regardless of who's footing the bill. Hi Rob!

Thanks for stopping by. You sure have been keeping below the radar recently. I agree with your comments but with $105 billion to be had, it will be difficult to stem the tide on phishing, methinks…regardless of who’s footing the bill.

]]> By: Rob Mercer http://strivepr.com/2007/03/26/stop-phishing-around/comment-page-1/#comment-8308 Rob Mercer Mon, 26 Mar 2007 11:16:55 +0000 http://strivepr.com/wordpress/2007/03/26/stop-phishing-around/#comment-8308 Maybe we are looking at the wrong end of this problem. Let's assume that anyone can pretend to be somebody else. The real issue is that it's become easier for someone to perform an unauthorised transaction. The issue of identity theft will not go away while the cost of the problem is borne by the consumer. If instead the cost of unauthorised transactions fell to the financial organisations themselves, then solutions may be found. There is also the classic trade-off between security and usability here. On the one hand we want an easy smooth transaction with little fuss, whilst at the same time we ask for the highest security possible. It's not easy to design a system like this! Maybe we are looking at the wrong end of this problem. Let’s assume that anyone can pretend to be somebody else. The real issue is that it’s become easier for someone to perform an unauthorised transaction. The issue of identity theft will not go away while the cost of the problem is borne by the consumer. If instead the cost of unauthorised transactions fell to the financial organisations themselves, then solutions may be found.

There is also the classic trade-off between security and usability here. On the one hand we want an easy smooth transaction with little fuss, whilst at the same time we ask for the highest security possible. It’s not easy to design a system like this!

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