Virtualisation had been tipped to be the next big thing in enterprise software and so it has come to pass with the stellar initial public offering by VMWare on the New York Stock Exchange.
Day one saw its share price close at US$51, more than 75 per cent above its official offering price of $29 on [...]
No Comments »
Filed under: public relations
Yes! Of this there is no doubt. Now we’ve got the stats to back it up. According to a survey of 101 public relations professionals both in-house and agency, 90 per cent said that online coverage has become more important to their organisation or their clients in the last 12 months. That’s what we at [...]
2 Comments »
Filed under: public relations
Peter Cole, professor of journalism at the University of Sheffield, has written an excellent tutorial on The Express and The Mail in today’s Guardian. It’s the first in a four-part series on the national press. He says,
“So let us for a moment take a break from the death of newspapers debate and talk about the [...]
No Comments »
Filed under: public relations
This is my third post in a series on how to write news releases that get coverage. If you want the editor to choose your story over the hundreds of others vying for space on the page, you must write it with clarity.
It helps to start with an outline to help organise the information before [...]
No Comments »
Filed under: public relations
Here’s a round up of the blog posts I enjoyed reading this week:
1. The social media meme is making the rounds again. Stephen Davies shares his faves from today and times past.
2. ..twl…doesn’t want his Mum on Facebook. Get over it. My Mom is. And I’m a Facebook friend to my kids. The world hasn’t [...]
No Comments »
Filed under: public relations
This week I have had no technological troubles to speak of and everything has run quite smoothly in that area. I have been working more on practicing my writing by having a stab at another press release. They’re coming along, and I am getting better and I am also still learning with each one I [...]
2 Comments »
Filed under: public relations
Summertime and the living is easy.
This is a great time to shift down a few gears and enjoy the somewhat slower pace of business life, right? Wrong!
August is the perfect time to take a long hard look at your business and spend some time doing the things that you may have been putting off because [...]
1 Comment »
Filed under: public relations
I haven’t done a top five in months so I must be well past due. Here are some posts I particularly enjoyed this week.
1. …TWL…the anonymous tech PR blogger throws all the toys on the floor and spits the dummy. I love it! It reminds me of my friend Cynical IT Guy, who [...]
No Comments »
Filed under: public relations
This is my second post in a series on how to write effective news releases. If you want to get a reporter’s attention you have to think, and write, like a reporter. And, one thing a journalist likes to see is an abundance of significant details to make a story stand up.
Be as [...]
2 Comments »
Filed under: public relations
Settle an argument for me? This week a tech journo ripped the mick out of me for using a capital letter ‘I’ on Internet. I always have. Apparently Wired says lower case. But Matthew Stibbe, writer in chief at Articulate Marketing says that Microsoft uses upper case.
I am throwing the question out to the blogosphere. [...]
9 Comments »
Filed under: public relations
This week I would like to start of by thanking those of you who left encouraging messages about my last post. I have taken on board all of your comments and advice and hopefully they will help me improve. I am extremely grateful you took the time and effort to read what I had written [...]
No Comments »
Filed under: public relations
The Telegraph is running a review of one of my fave cities. In fact, I’m going there on hols quite soon. What the reviewer says about the Canal Ritz is absolutely true.
addthis_url = ‘http%3A%2F%2Fstrivepr.com%2F2007%2F08%2F07%2Fmy-kinda-town%2F’;
addthis_title = ‘My+kinda+town’;
addthis_pub = ‘Sherrilynne’;
No Comments »
Filed under: public relations
I noticed in the news last week that Websense has announced its second quarter financial results. Its revenue was a record US$50.4 million, an increase of 15 per cent from the second quarter last year. Impressive.
I’ve kept an eye on Websense ever since 2000. I started tracking it then because I was part of [...]
5 Comments »
Filed under: public relations
To write great news releases that get covered you need to be able to write like a reporter. Journalists write about people so that readers can see themselves in the story. So use personal words to enliven a boring news release. “Revenues reached £1m last year”, becomes “More than 250,000 univeristy students living in the [...]
No Comments »
Filed under: public relations
So I am coming close to finishing my first month at Strive Public Relations. It’s scary and slightly daunting in many aspects, but I also feel the more I am here the more I learn, and so far I think things are going well.
It’s fair to say from the off that I have a LOT [...]
6 Comments »
Filed under: public relations
Subscribe to our feed
Subscribe by Email