Strive Notes

Peter Cole, professor of journalism at the University of Sheffield, has written an excellent tutorial on The Express and The Mail in today’s Guardian.  It’s the first in a four-part series on the national press. He says,

“So let us for a moment take a break from the death of newspapers debate and talk about the life of newspapers. Journalists can be singularly bad at this, for the simple reason that they read so many of them. They forget, as they turn hundreds of pages a day and contemplate not only their own but their rivals’ navels, that most of their readers restrict themselves to one paper a day, and find references there to what other papers are saying of little relevance. These readers tend to regard their chosen paper as objective and unbiased and have prejudices against other papers based frequently on never having read them.”

Click here to read the rest of this thorough analysis.

Filed under: public relations