Is Indigo a spam killer?
There is certainly a lot of excitement around internet-based technologies and communications as the turnout for the Chartered Management Institute event at the Hilton proved.
I have been so focused on this that I kind of lost track of what is happening in more traditional areas.
But, back in the mid-90s, I bought a load of print for clients and was involved in Royal Mail’s publicity campaign to promote direct mail as a communication medium.
It is safe to say that I knew a fair amount about these subjects. But then the commercialisation of the internet came about and my career took another direction. I had not given the subject much thought in years — until last week that is.
Click here to read the rest of this Isle of Man Examiner Tech Talk column.
Filed under: public relations

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