Nov 23: Jo’s PR top 5
It’s 32 days till Christmas; just wanted to share that piece of information with you in case you didn’t know! Now on that happy note on with the post…
1. Following on with the Brass Tacks, here is number six, ‘Give them an interesting quote or two’. It discusses the art of quoting in a news release; simple but good advice.
2. Blogging Discussion: Should You Use Pictures? Should you use pictures in blogging to illustrate the piece? Why not? As long as the pictures don’t take focus away from the point or are completely irrelevant then a picture or two along the way doesn’t hurt.
3. Young networkers are turning off TV and logging on to the web…apparently! Robert Wray tells us… “42% of internet users regularly visit sites such as Bebo and Facebook compared with 23% last year.” It doesn’t exactly take a rocket scientist to work out that the internet has boomed as of late. However I personally have always been aware of its perks as were my friends. Most ‘youth’ were; it’s the older generations who have been converted. But, just because they are different types of media doesn’t make them competition, or at least it shouldn’t. I buy clothes online while I watch TV. I have my laptop on and Facebook logged in as I watch Eastenders…one doesn’t replace the other. There’s plenty of room for co-existence.
4. The comments by Simon Collister about the FT story “You can handle the web without an adviser” by Michael Skapinker. So Michael thinks that companies don’t need PR and laughs at PRs who rave of its importance. Michael lists his examples and Simon, with whom I agree, points out that PR has actually been a big part of Michael’s examples against it. Simon disagrees with Michael’s suggestion that the internet is split between useful sites and “inconsequential rubbish”. So do I. Although, as fellow blogger Jean points out, this split Michael refers to doesn’t have to be 50%-50%. It’s not so black and white after all….
5. With all the controversy that surrounds TV faking at the moment, it appears that “now BBC journalists are at it too”. The BBC news teams expressed their opinions on “sloppy standards” of TV fakery and now, quite hypocritically, it would seem they are repeating the mistake. Matt Wells thinks the BBC is stupid for its mistake. It’s not exactly the same thing, as far as I am concerned, and I actually agree with some of the comments that it’s not worth being bothered about. So I add this purely because it seems to have a good little debate surrounding it!
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Ohh .. someone else who watches TV with Facebook in the background .. or is it watches Facebook with the TV in the background?
WiFi rocks!
Hi Jo… I must point out that I was attempting to be *sensationalist* when I rolled out the ol’ 50/50 argument! It certainly worked!
Glad you agree with me as well. I was at another event this week when both the HSBC and Wispa examples were rolled out. Facebook is great for tapping into grassroots support… but there are times when PR has a legimate place.
I agree Simon. We recently launched a Facebook group to support our Isle of Woman campaign. It was a great way to keep people informed about activities and progress. We had hundreds of people join the group.