As the year draws to a close, many industry pundits are taking some time to peer into their crystal balls to make predictions for the year ahead.
One technology that had a lot of hype in 2007 is destined for great things next year. Research firm Gartner predicts that virtual worlds will have a significant impact [...]
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My last blog post of the year, see you in January 2008!
1. Sarah Wurrey and Shel Holtz are two of many debating the Stop Blocking campaign. Forty-six per cent think social media is more important than TV, radio and newspapers. Eighty-five per cent think social media is vital to the communication mix but 66 per cent [...]
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It’s no secret that the banking industry has had more lows than highs over the past few months.
Barely a day goes by without some mention in the business news media of Northern Rock, the US sub-prime crisis or the pressure on prime rates.
All this bad news is bound to trickle down into every aspect of [...]
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There’s an interesting story it today’s Telegraph about the effect any economic downturn might have on the PR industry.
Columnist Richard Rivlin writes, “…the industry of spin continues to enjoy strong growth compared with advertising and other parts of the marketing mix…”
The article then goes on to profile Freshwater as a firm that is destined to [...]
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Yesterday the Society for New Media Research Symposium released the findings of a study into the growing influence of social media in PR. Nearly 300 communications professionals took part, and more than half agreed that social media tools are becoming more valuable to their activities as more customers and influencers use them.
Other key findings include:
27 [...]
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On the 12th day of Christmas my true love gave to me…money, shopping, criminals, Ofcom and Led Zeppelin…?
1. I didn’t know too much about Conrad Black until recently (for obvious reasons). However, I came across him on the Top List of Best and Worst of 2007, and after I read up on him and his [...]
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The Isle of Man Space Industry Group’s end-of-year dinner was an event attended by members of the Island’s space sector as well as many visitors from as far afield as the USA, Russia and France.
I was delighted to be invited to share the evening with, among others, a bona fide NASA astronaut and the dean [...]
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I was staggered to read today that nine-and-a-half tonnes of free sheet newspapers are discarded by London Underground passengers traveling on the Northern, Piccadilly and Jubilee lines EVERY day.
Understandably this is having a massive effect on the contractors deployed to clean up at the end of each day. It seems that due to the mass [...]
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If you thought that social media could not have an effect on your business because it’s not consumer focused, go ask the folks at Transense Technologies.
Their customers are large automotive manufacturers. Transense makes devices which improve the control of a car by monitoring tyre pressure.
It was only a few weeks ago that the company [...]
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As some of you may have noticed, there was no blog post from me last week. However, I am pleased to say the sneezing and coughing has stopped and the pile of tissues that was my desk for most of last week has cleared. I am back to work, back to health and back to [...]
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What a great headline! How could I not be enticed into reading on?
High on most people’s wish list, I imagine, would be a minimum effort maximum reward work day. The Times’s Sathnam Sanghera goes on to explain how entrepreneur Tim Ferriss increased business revenue when he cut his working week from 40 hours to [...]
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Anyone who picks up a newspaper these days knows that the much-hyped social networking site Facebook is a lot of fun, addictive, a security risk and a productivity suck. Yes, it has been called all these things.
But, as its membership continues to grow, there is one important fact about Facebook that makes it increasingly important [...]
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I ran into Richard Slee today. He works at Manx Telecom but is soon giving up that job to take on a new challenge.
He mentioned that he had been at a bit of a ‘do’ for the Chartered Institute of Marketing North West region, at the weekend. And, they surprised him by voting him Member [...]
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You can’t help but smile when this happens. Especially when it’s followed with this.
But it’s a bit like rubbernecking on the highway. You are facinated, but at the same time filled with fear that it could happen to you or someone you know. Erm…probably not.
I wonder where Monica is working now? Are her current clients [...]
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Traffic to Strive Notes is slightly up over last month, but seem to be holding steady over all. We had lots of great content this month thanks to Jo’s and Deana’s contributions. Here, in reverse order, are the most viewed posts for November 2007:
5. Jo’s been working hard on her PR top 5s and for [...]
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