Strive Notes

Yesterday the Society for New Media Research Symposium released the findings of a study into the growing influence of social media in PR. Nearly 300 communications professionals took part, and more than half agreed that social media tools are becoming more valuable to their activities as more customers and influencers use them.

Other key findings include:

• 27 per cent of respondents reported that social media is a core element of their communications strategies.
• 3 per cent stated that social media has little or no value to their communications initiatives.

In addition, respondents believe that social media is most effective for companies in the following sectors:

• arts
• entertainment and recreation
• communications
• computer hardware
• education

These findings echo our experience at Strive PR. We’ve had some excellent results by incorporating  social media into client programmes. It’s all part of the mix.
HAT TIP: Emergence Marketing.

Filed under: public relations