Strive Notes

So, hands up how many promised to attend the gym or eat more healthily for 2008, but after a couple weeks have resigned to their 2007 habits?

We all have body issues, I think it is healthy to do so to a degree and as we reach each new decade, the issues seem to shift. I remember in my teens I was a size 10 but wanted to be an eight. By mid 20s I had two kids and was a size eight but had saggy bits, and as the body clock ticks by our bits seem to head south.

With all the media and peer pressures, all too many of us don’t focus our good bits ,we only focus on the bits we don’t think meet ‘the’ standards.

Copywrite Ink discusses how these preconceived perceptions can all too often spill into business.  Oh how I can relate to this mind-set!

I have walked away from clients who are so focused on their competitor that they have almost disengaged themselves from their own business success.  As with our bodies, it’s healthy to take a look around and see what others are doing to succeed, but we need to incorporate this into our own  planning not just adopt it as our own strategy.

Some of the common obstacles have I come up against when dealing with clients include those who;

• want to compete with the market leader with a fraction of the budget,
• focus far too heavily on their competitors instead of finding their own unique selling point,
• employ the services of a consultant but will not budge from their own preconceived ideas of what works,
• are desperate to get their message out there so quickly that they saturate the communications with mixed messages,
• are unable to differentiate between commercial and news content.

As Rich states, “Sometimes perception is like that. You think your company looks one way, even reinforced by misapplying SWOT. But in reality, it really looks like something else in the marketplace.”

I have committed to at least two solid sessions at the gym per week and have learned to work with what I have as I age. I accept that goals change as we and our environment change. Busiensses should do the same.

Filed under: public relations