Strive Notes

Have you Googled yourself lately? If you are like most people, you probably have.

Internet users are becoming more aware of their digital footprint, according to new research from the Pew Internet and American Life Project. Almost half the respondents to a recent survey — 47 per cent — said they had searched for information about themselves online, up from just 22 per cent five years ago.

The Internet’s long tail means that we each have an online data trail that we, and anyone else for that matter, can quickly access thanks to our friends at Google or any of the other search engines.

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