Strive Notes

It has now been 10 years since businesses started to ‘get’ the web.

Almost overnight, brochure sites started flying up and people have been taking the internet pretty seriously ever since. But has going online paid off for small and medium-sized enterprises (SMEs)?

Some say no. Cranfield University’s Professor Andrew Burke has just published a study into the internet reliance of small businesses in the UK that shows only 16 per cent feel the internet has increased their operational efficiency.

Click here to read the rest of this Tech Talk column.

Filed under: public relations