Twitter Updates for Sherrilynne

I’m about to reveal a big secret! #
…a facelift! http://strivepr.com/wordpress/ #
@jangles The BBC followed my lead! http://strivepr.com/wordpress/ #
@LeoC Thanks! I’m loving the new look. #
I’m having fun with Twitter #
I’m writing about IT skills shortages. #
Graham says my Twitter balloon is lame. He’s laughing at me. #

The big reveal…the new Strive Notes

Strive Notes had its second birthday earlier this month and so it was time to spruce things up a little. In fact, we’ve had a major facelift.
We started by changing skins entirely and have added a bunch of new widgets too.
The colour scheme has changed completely and now is more in line with [...]

Twitter Updates for Sherrilynne

Datacentre move is complete. Sites are back up! #
I’m blogging about Natasha, the news celebrity! http://tinyurl.com/34q3qy #
@jangles Of that there is no doubt. I rate her as a journo too. And she sure can dance! #
Natasha the news celebrity…http://tinyurl.com/34q3qy #

Natasha the news celebrity

The Independent on Sunday’s Ian Burrell has written an excellent analysis of the UK’s TV news offerings in light of Ms Kaplinsky’s move from the BBC to Five. It’s clear that management of ‘Natasha the celebrity’ has underpinned the successful management of ‘Natasha the journalist’. Ian asks if ‘personality’ is essential in [...]

Social networking is a dinner party

Source: Shutterstock
Imagine somebody is having a dinner party – inviting your customers, staff, shareholders and regulators – and you are not there.
That is the scenario Strive PR’s managing partner Sherrilynne Starkie laid before those attending a professional development seminar at the International Business School on March 17.
All of these people have links to you and [...]

March 27th: Jo’s PR Top 5

No rants from me this week am afraid. With two, four day weeks in a row and the sun finally shining, what is that to rant about!?
1. So why do journalists hate PRs again? Because ‘PR eats into quality journalism’. Doesn’t stop them from using the material so can it really be that bad?
2. I [...]

Google Apps: productivity boon

We have been trialling Google Apps in recent weeks and I have been very impressed. Google wraps several products into an excellent package to use with your own domain name. It is an offer that resembles Microsoft Office and includes email, a calendar, chat, word/spreadsheet/presentation software, a web page editor and a structured wiki site [...]

Blog spring cleaning

Strive Notes is about to undergo a major makeover and in preparation we’re doing a little spring cleaning.  We’ve tidied up the blog roll by removing the excess verbiage and have added a few blogs that we’ve been reading for a long time now (should have been added ages ago!).
Watch this space for more change [...]

Getting it write

There is no getting around it. It’s down to the writer to make sure he understands the brief. Often, the client has no idea what he wants. Sometimes, the editor hasn’t thought it through either. On these occasions it behooves the writer to recommend an approach, clarify the brief and make sure everyone knows [...]

Social networks go mobile

I was gripped when I came across the post by Lee Hopkins entitled ‘Social networks on mobiles will dwarf Facebook’ he goes on to explain that “the days of clunky old social computer-based social networks and joining in the conversation whilst wearing garden gloves and pretending to barbecue your flower stand are long gone. [...]

Event tonight: Nextgen networks

Mike Loundes, customer services director and chief technology officer at Manx Telecom is speaking  tonight on ‘the Next Generation Network roll out’ at a meeting of the BCS Isle of Man Section. It’s free and sarnies, coffee provided.  Claremont Hotel 6:00pm start.

March 20th: Jo’s PR Top 5

The sun is shining; it’s a four-day week, and a four-day weekend..what’s not to smile about?
1.Heather McCartney! I feel really sorry for her… Her divorce settlement means that Beatrice has to travel…B CLASS!!! That’s just child cruelty and I don’t know how Paul McCartney can sleep at night. My guess is, like a baby! He [...]

Search data: Big Brother?

Internet companies are holding an enormous amount of consumer data that can provide companies with deep market insight. A new study has revealed that, by tracking what individuals search for and where they go on the internet, the Googles and MSNs of this world know what people like and what is important to them. This [...]

Civil Serf is dooced

Yes another blogger could be out of a job. The Mail on Sunday is reporting that a 33-year old woman working in the Department for Work and Pensions, has been suspended pending further investigation.  Know only as Civil Serf, she poked fun at ministers and colleagues and described her work life as ‘pointless and doomed’ [...]

UTalkMarketing covers Hospice IoM

UTalkMarketing, the portal for marketing professionals, is running a case study on our campaign for Hospice Isle of Man.
Our goal had been to get as many Isle of Man residents as possible to visit the new Hospice facility during it’s open week.  Seven thousand people took the tour.  We were pleased with the result.

March 12: Jo’s PR Top 5

Unforeseen circumstances last week meant I had to take a short blog break so slightly later then usual are my top 5…
1. I am a bit of a Harry Potter nut so I would be lying if I said I wasn’t influenced by the ‘mischief managed’ reference. However, the points are good and the example [...]

Nextgen Facebook: a marketers dream

Following reports of Facebook’s first dip yet in UK users, 5 per cent between December and January, one may be tempted to believe that it’s a fad that has run its course.
But this slight drop follows 17 months of consecutive growth. Facebook still has 8.5 million unique users and remains the most popular social networking [...]

Social media in our blood?

‘Web 2.0 – social media interaction ‘ the subject of the seminar I attended this lunch time, and not surprisingly, I was still focusing on some of the points and comments discussed when I sat down to write this post.
There was a real 50/50 split in the room of ‘those who do’ and those [...]

MoD’s PR on Harry

“How successful the whole thing was is really for others to gauge, but from our perspective we’re just very pleased we managed it, and kept a lid on it for 10 weeks. PR and media relations are often looked down upon by the private sector, but I think we’ve shown them what we can do [...]

No ‘off the record’

I was discussing the convention of going ‘off the record’ with a journo friend just this week. She said she found it to be a useful tool in building rapport with a source. I said that I tell clients, ‘If you don’t want it reported; don’t say it. You can’t ask a [...]

Link love

Wow! February was a busy month on Strive Notes with lots of linkers and commenters (some more than once). Thanks to everyone for your continued support.

Stu (2x)
Jay (2X)

Nick
Jay
Geoff
Scott
Richard
Jill
Mike
Richard
Chris
Emily
Owen
Business cards
Techburg
Stacksafe
Spin Thicket
Brendan

Insight reader competition winner

We decided to do some ‘dead tree marketing’ a few weeks ago with Insight, Strive PR’s newsletter for clients and friends in the Isle of Man. In it we ran a reader competition with a bottle of bubbly up for grabs.
All the correct answers went into the hat and the lucky winner is Laura Howland, [...]

Seminar: Web 2.0 and social media

The people at the Isle of Man International Business School have asked me to run a couple of seminars about social media and how it can benefit organisations. We’re looking at a couple of case studies focusing on customers, shareholders and the local community.
These lunchtime seminars take place on 10 and 17 March are designed [...]

Happy Birthday Strive Notes

Yes it’s true. We’re toddling along properly now that we’ve turned two years old.  Strive Notes was launched in 2 March 2006 as a ‘virtual watercooler’ for Strivers.  Since that time, we’ve gone from being a virtual agency to a ‘combination’ model with our  virtual consultants being supported by an ‘real’ office of PRs in [...]

Online communities matter

When starting out in business here, it does not take too long to figure out that everyone knows somebody involved in, who is knowledgeable about or who can influence some aspect of every single deal you are involved in.
If you want to be successful here, you need to be aware of the various networks that [...]

Keeping mum: Harry & the media

Sir Michael Jackson, the former chief of the general staff in the British army, was interviewed by Andrew Marr this morning about Prince Harry’s recent return from the front line in Afghanistan. He praised the UK media for not reporting the young prince’s tour.
I do have some sympathy for the kid. He wants to do [...]

February’s fave five

It’s been a busy month at Strive PR with new offices, new team members and new clients. But still, we had a great blogging month too.  Here’s the most popular posts for February:
5. February 7th: Jo’s top 5 in which she discusses the American election, Facebook and writers’ strike.
4. Trust storms for banks in which [...]