Posted on March 31st, 2008 by sherrilynne
I’m about to reveal a big secret! #
…a facelift! http://strivepr.com/wordpress/ #
@jangles The BBC followed my lead! http://strivepr.com/wordpress/ #
@LeoC Thanks! I’m loving the new look. #
I’m having fun with Twitter #
I’m writing about IT skills shortages. #
Graham says my Twitter balloon is lame. He’s laughing at me. #
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Filed under: public relations
Posted on March 31st, 2008 by sherrilynne
Strive Notes had its second birthday earlier this month and so it was time to spruce things up a little. In fact, we’ve had a major facelift.
We started by changing skins entirely and have added a bunch of new widgets too.
The colour scheme has changed completely and now is more in line with [...]
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Filed under: Strive Public Relations Limited
Posted on March 30th, 2008 by sherrilynne
Datacentre move is complete. Sites are back up! #
I’m blogging about Natasha, the news celebrity! http://tinyurl.com/34q3qy #
@jangles Of that there is no doubt. I rate her as a journo too. And she sure can dance! #
Natasha the news celebrity…http://tinyurl.com/34q3qy #
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Posted on March 30th, 2008 by sherrilynne
The Independent on Sunday’s Ian Burrell has written an excellent analysis of the UK’s TV news offerings in light of Ms Kaplinsky’s move from the BBC to Five. It’s clear that management of ‘Natasha the celebrity’ has underpinned the successful management of ‘Natasha the journalist’. Ian asks if ‘personality’ is essential in [...]
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Posted on March 28th, 2008 by sherrilynne
Source: Shutterstock
Imagine somebody is having a dinner party – inviting your customers, staff, shareholders and regulators – and you are not there.
That is the scenario Strive PR’s managing partner Sherrilynne Starkie laid before those attending a professional development seminar at the International Business School on March 17.
All of these people have links to you and [...]
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Posted on March 27th, 2008 by sherrilynne
No rants from me this week am afraid. With two, four day weeks in a row and the sun finally shining, what is that to rant about!?
1. So why do journalists hate PRs again? Because ‘PR eats into quality journalism’. Doesn’t stop them from using the material so can it really be that bad?
2. I [...]
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Posted on March 26th, 2008 by sherrilynne
We have been trialling Google Apps in recent weeks and I have been very impressed. Google wraps several products into an excellent package to use with your own domain name. It is an offer that resembles Microsoft Office and includes email, a calendar, chat, word/spreadsheet/presentation software, a web page editor and a structured wiki site [...]
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Posted on March 23rd, 2008 by sherrilynne
Strive Notes is about to undergo a major makeover and in preparation we’re doing a little spring cleaning. We’ve tidied up the blog roll by removing the excess verbiage and have added a few blogs that we’ve been reading for a long time now (should have been added ages ago!).
Watch this space for more change [...]
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Posted on March 22nd, 2008 by sherrilynne
There is no getting around it. It’s down to the writer to make sure he understands the brief. Often, the client has no idea what he wants. Sometimes, the editor hasn’t thought it through either. On these occasions it behooves the writer to recommend an approach, clarify the brief and make sure everyone knows [...]
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Posted on March 21st, 2008 by sherrilynne
I was gripped when I came across the post by Lee Hopkins entitled ‘Social networks on mobiles will dwarf Facebook’ he goes on to explain that “the days of clunky old social computer-based social networks and joining in the conversation whilst wearing garden gloves and pretending to barbecue your flower stand are long gone. [...]
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Posted on March 20th, 2008 by sherrilynne
Mike Loundes, customer services director and chief technology officer at Manx Telecom is speaking tonight on ‘the Next Generation Network roll out’ at a meeting of the BCS Isle of Man Section. It’s free and sarnies, coffee provided. Claremont Hotel 6:00pm start.
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Posted on March 20th, 2008 by sherrilynne
The sun is shining; it’s a four-day week, and a four-day weekend..what’s not to smile about?
1.Heather McCartney! I feel really sorry for her… Her divorce settlement means that Beatrice has to travel…B CLASS!!! That’s just child cruelty and I don’t know how Paul McCartney can sleep at night. My guess is, like a baby! He [...]
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Posted on March 18th, 2008 by sherrilynne
Internet companies are holding an enormous amount of consumer data that can provide companies with deep market insight. A new study has revealed that, by tracking what individuals search for and where they go on the internet, the Googles and MSNs of this world know what people like and what is important to them. This [...]
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Posted on March 16th, 2008 by sherrilynne
Yes another blogger could be out of a job. The Mail on Sunday is reporting that a 33-year old woman working in the Department for Work and Pensions, has been suspended pending further investigation. Know only as Civil Serf, she poked fun at ministers and colleagues and described her work life as ‘pointless and doomed’ [...]
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Posted on March 14th, 2008 by sherrilynne
UTalkMarketing, the portal for marketing professionals, is running a case study on our campaign for Hospice Isle of Man.
Our goal had been to get as many Isle of Man residents as possible to visit the new Hospice facility during it’s open week. Seven thousand people took the tour. We were pleased with the result.
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Posted on March 12th, 2008 by sherrilynne
Unforeseen circumstances last week meant I had to take a short blog break so slightly later then usual are my top 5…
1. I am a bit of a Harry Potter nut so I would be lying if I said I wasn’t influenced by the ‘mischief managed’ reference. However, the points are good and the example [...]
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Posted on March 11th, 2008 by sherrilynne
Following reports of Facebook’s first dip yet in UK users, 5 per cent between December and January, one may be tempted to believe that it’s a fad that has run its course.
But this slight drop follows 17 months of consecutive growth. Facebook still has 8.5 million unique users and remains the most popular social networking [...]
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Posted on March 10th, 2008 by sherrilynne
‘Web 2.0 – social media interaction ‘ the subject of the seminar I attended this lunch time, and not surprisingly, I was still focusing on some of the points and comments discussed when I sat down to write this post.
There was a real 50/50 split in the room of ‘those who do’ and those [...]
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Posted on March 10th, 2008 by sherrilynne
“How successful the whole thing was is really for others to gauge, but from our perspective we’re just very pleased we managed it, and kept a lid on it for 10 weeks. PR and media relations are often looked down upon by the private sector, but I think we’ve shown them what we can do [...]
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Posted on March 9th, 2008 by sherrilynne
I was discussing the convention of going ‘off the record’ with a journo friend just this week. She said she found it to be a useful tool in building rapport with a source. I said that I tell clients, ‘If you don’t want it reported; don’t say it. You can’t ask a [...]
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Posted on March 8th, 2008 by sherrilynne
Wow! February was a busy month on Strive Notes with lots of linkers and commenters (some more than once). Thanks to everyone for your continued support.
Stu (2x)
Jay (2X)
Nick
Jay
Geoff
Scott
Richard
Jill
Mike
Richard
Chris
Emily
Owen
Business cards
Techburg
Stacksafe
Spin Thicket
Brendan
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Posted on March 8th, 2008 by sherrilynne
We decided to do some ‘dead tree marketing’ a few weeks ago with Insight, Strive PR’s newsletter for clients and friends in the Isle of Man. In it we ran a reader competition with a bottle of bubbly up for grabs.
All the correct answers went into the hat and the lucky winner is Laura Howland, [...]
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Posted on March 8th, 2008 by sherrilynne
The people at the Isle of Man International Business School have asked me to run a couple of seminars about social media and how it can benefit organisations. We’re looking at a couple of case studies focusing on customers, shareholders and the local community.
These lunchtime seminars take place on 10 and 17 March are designed [...]
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Posted on March 7th, 2008 by sherrilynne
Yes it’s true. We’re toddling along properly now that we’ve turned two years old. Strive Notes was launched in 2 March 2006 as a ‘virtual watercooler’ for Strivers. Since that time, we’ve gone from being a virtual agency to a ‘combination’ model with our virtual consultants being supported by an ‘real’ office of PRs in [...]
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Posted on March 4th, 2008 by sherrilynne
When starting out in business here, it does not take too long to figure out that everyone knows somebody involved in, who is knowledgeable about or who can influence some aspect of every single deal you are involved in.
If you want to be successful here, you need to be aware of the various networks that [...]
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Posted on March 2nd, 2008 by sherrilynne
Sir Michael Jackson, the former chief of the general staff in the British army, was interviewed by Andrew Marr this morning about Prince Harry’s recent return from the front line in Afghanistan. He praised the UK media for not reporting the young prince’s tour.
I do have some sympathy for the kid. He wants to do [...]
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Posted on March 1st, 2008 by sherrilynne
It’s been a busy month at Strive PR with new offices, new team members and new clients. But still, we had a great blogging month too. Here’s the most popular posts for February:
5. February 7th: Jo’s top 5 in which she discusses the American election, Facebook and writers’ strike.
4. Trust storms for banks in which [...]
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