Online communities matter
If you want to be successful here, you need to be aware of the various networks that underpin the Manx economy. Some are based on family connections, others on school affiliations, still others are based on people’s employment histories, club memberships and such.
The Isle of Man grapevine is very effective and is a driving force in business. Some might call this ’small town mentality’ quaint, old fashioned or unsophisticated. I call it cutting edge.
Commerce is a sociological phenomenon that is based on human relationships and social interaction and I believe so many businesses thrive in the Isle of Man because of the sense of community. The good news is the rest of the world is starting to catch up.
Many companies are starting to realise that communities matter again — thanks to Web 2.0 or social media. They are rediscovering that social networks are important to business and they are trying to understand adoption, user behaviour, trust and information flows in these communities. In the Isle of Man, we already understand this.
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Filed under: public relations
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I completely agree to you. I mean Web 2.0 has changed everything around…let it be in terms of business and commerce or personal and social relationships. The virtual social communities have replaced the physical ones which has widened the scope of communication. The success of e-commerce all round the world has proved that Internet has been accepted by the world. More and more businesses are trying to make their presence felt online to gain momentum in this competitive market which, again proves the popularity of online marketing.
I personally feel this is the perfect time to join the race if one is looking for promoting his/her company. I came across an interesting blog site which talks of web 2.0 and social communities. You can visit it for good… http://maketicklive.com/blogs/
Thanks for the pointer Arnab. I’ve subscribed to maketicklive.