Strive Notes

Following reports of Facebook’s first dip yet in UK users, 5 per cent between December and January, one may be tempted to believe that it’s a fad that has run its course.

But this slight drop follows 17 months of consecutive growth. Facebook still has 8.5 million unique users and remains the most popular social networking website in the UK, according to Nielsen Online, the internet research company.

Having achieved critical mass, the online social network now presents a viable channel for businesses and brands to engage with their target markets.

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