Strive Notes

Jo’s off this week so I thought I’d do a top 5 while she’s away.  Lots of great content but here are my faves:

1. Communications Overtones features an excellent case study on the ROI of a social media campaign for Seaworld.

2. Marketing Pilgrim covers a lawsuit that has landed Blockbuster in court over its use of Facebook’s Beacon service.  I’m interested to see how this one plays out.

3. In Revenge of the Flacks,  CNet’s Charles Cooper explains how PRs are working around gatekeepers to communicate directly with their audiences.  Interesting because it’s true and the thin end of the wedge.

4. Telegraph tech blogger Justin Williams says that the fundamental laws of economics will drive news publishers away from dead trees altogether.  He’s right.

5.  As usually, Sally Whittle does a great job of keep us PRs on our toes with her list of Ten Smart Press Releases.

Filed under: public relations