Listening 2.0
I enjoyed the simplicity behind Dr V’s blog post ‘Listening is Not Enough’. After an inspiring ‘new communications forum conference’ focusing on PR 2.0 and new communications strategies, she came back to the office bursting with ideas about the evolution of PR from media relations to relationship management. She goes on to ask how can we, in this age, can build upon companies’ relationships? Simple. Listen and then respond appropriately.
But it made me wonder, who are we, as PR professionals, actually listening to? Our clients? The media? The Blogosphere? The general public?
Today’s technology makes it easy for everyone to put across their own opinions. It is up to us to listen intently, cut through the noise, draw out the facts and respond accordingly if we want to build positive relationships.
But the bottom line for optimising your chance of surviving the chaos of modern communications is by building trust and reputation by listening and responding wisely. Well said Dr V!
Filed under: public relations
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Hi,
I’m glad you enjoyed my post, thank you for responding to it with your own. I love the doggie, very cute & appropriate choice of photo
Doggie pix are always a good choice. Thanks for your comment Dr V.