Posted on May 30th, 2008 by sherrilynne
This morning I had a note from local publisher Keith Uren about the launch of new magazine for the Isle of Man. It’s called Here & There and will be published monthly as the in-flight magazine for Manx2.com airlines. Here & There will be an A5 glossy magazine published on the 1st of every month [...]
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Filed under: Media
Posted on May 27th, 2008 by sherrilynne
Remember life before the Internet? Think back 12 years or so. What was your work life like? How many computers did you have? How many secretaries were on your team? How big was the stack of post and memos you received each morning? Now, could you to go back to working that way? We might [...]
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Filed under: public relations
Posted on May 25th, 2008 by sherrilynne
Image via Wikipedia On Friday I attended the Don’t Panic Guide To Social Media event in Marble Arch, London. On the whole it was a worthwhile outing because I learned a lot and got to meet a some very interesting people. The event was chaired by Neville Hobson who opened with a discussion of the [...]
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Filed under: public relations
Posted on May 22nd, 2008 by sherrilynne
Never in the field of human grammar has so much attention been paid to one apostrophe as in the storm of debate surrounding National Singles’ Day. The question of where the apostrophe should go on the card to celebrate being single designed by one of the teams competing in UK’s The Apprentice led to a [...]
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Filed under: public relations
Posted on May 20th, 2008 by sherrilynne
Last week my daughter pinged me on Facebook. ‘Check out LinkedIn, a kind of Facebook for business enthusiasts,’ she said. It made me smile that she’s pegged me as a ‘business enthusiast’, but she had reminded me about the very first online social network I’d joined back in 2006. Back then I’d joined up and [...]
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Filed under: Tech Talk
Posted on May 18th, 2008 by sherrilynne
Imagine your spokesperson is hauled over the coals in a hostile interview for something that he never said. He holds his own in the interview but comes across looking defensive. What can you do, after the fact, to salvage the situation? This is the exactly the challenge faced earlier this week by the PRs at [...]
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Filed under: Media, public relations
Posted on May 17th, 2008 by sherrilynne
I’ve just spent an hour deleting about 8,000 spams from my inbox. Yes, I know I should tidy it up more often, but I really don’t mind saving it and dealing with it all at once. I just ignore spam until I have the time to deal with it, and then I hit the ‘del’ [...]
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Filed under: public relations
Posted on May 17th, 2008 by sherrilynne
Image via Wikipedia I see in PR Week that the charity Samaritans have enlisted the services of Pete Doherty to publicise a celebrity football game this weekend. On the surface it seems like a good idea. Using established musician to promote is service to young people is an excellent strategy for Samaritans, who provide free, [...]
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Filed under: public relations
Posted on May 15th, 2008 by sherrilynne
Well, I am moving on to pastures new and this is my last Top Five for Strive PR, I hope you like it! 1. I couldn’t agree more with these seven PR promises (especially numbers six and seven) and the comments from Cortland Coleman and Rob Jewell that follow. The advice offered by both Cortland [...]
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Filed under: public relations
Posted on May 14th, 2008 by sherrilynne
THE Journo is a recurring feature on Strive Notes…a kind of modern day ‘meet the press’. With this installment I am very happy to welcome tech and biz freelancer and entrepreneur…Sally Whittle. Name: Sally Whittle Title: Freelance journalist Employer: I write for a mixture of magazines, newspapers, trade mags, websites and commercial clients. I also [...]
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Filed under: Media
Posted on May 13th, 2008 by sherrilynne
When software behemoth Microsoft jumps on any one bandwagon, trends and fads immediately turn into real world propositions. So when our friends in Redmond revealed their new Live Mesh last month, software as a service (SaaS) had fully come of age. Of course MS doesn’t use the SaaS category that we’ve all come to understand, [...]
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Filed under: Tech Talk
Posted on May 11th, 2008 by sherrilynne
I’ve just spent a few minutes to update Strive Notes’ blogroll to reflect the sites that I’m actually reading regularly. I should have done this ages ago. I don’t think I’m alone in this neglect. These lists change all the time as new bloggers come along and others let their blogs die. Keeping these links [...]
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Filed under: public relations
Posted on May 10th, 2008 by sherrilynne
Image via Wikipedia Here’s a review of my home that ran in today’s Independent: A motorcycle circuit, a tax haven and what else? The Isle of Man crams as much history, legend, scenic beauty, wildlife and folklore into its 227 square miles as whole regions of the British mainland. And its reputation as a haven [...]
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Filed under: public relations
Posted on May 10th, 2008 by sherrilynne
About a month a go I’d made the decision to change a few things to see what happens. I’d cut back on my volunteer and charity work, outsourced some admin, taken a breather on business development activity and refocused my attention on core services. I could not possibly have predicted the quick and profound effect [...]
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Filed under: public relations, Strive Public Relations Limited
Posted on May 9th, 2008 by sherrilynne
My penultimate top 5 blog post for May! 1. The Truth About PR People is that We Often Tell the Truth. This blog is linked to a story from Ad week about a bogus blog in the USA. Students of Hunter College in New York invented a girl (Cee) who launched an online appeal for [...]
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Filed under: public relations
Posted on May 7th, 2008 by sherrilynne
Obviously using the right language always matters, but as Peter comments here, ‘why write two words when you can write one’. Grammar is important, but if a journalist were to reject a news release because of one little error, I would think that more him foolish then the person who wrote it in the first [...]
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Filed under: public relations
Posted on May 6th, 2008 by sherrilynne
Image via Wikipedia I tend to write quite often about Facebook, but it’s another social network that is actually the global leader in terms of users. MySpace has more than 200 million registered users worldwide and has claimed to be the driving force behind many cultural phenomena such as Lily Allen, the Arctic Monkeys and [...]
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Filed under: Tech Talk
Posted on May 4th, 2008 by sherrilynne
Writing these link love posts after the end of each month really reminds me why I enjoy keeping Strive Notes alive. It reminds me what a broad and varied community we are apart of and I’m grateful to everyone who takes part. photo credit: [177] Commenters: Lori Rachel Alex Nathan X3 Mark Owen Leo Bob [...]
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Filed under: public relations
Posted on May 3rd, 2008 by sherrilynne
Another month is gone already and summer is upon us. April was a great month at Strive Notes with the highest monthly traffic in almost a year. Here are posts which had the most views: 5. Could OS provide the answer? This Tech Talk column looks at how two of the British political parties are [...]
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Filed under: public relations
Posted on May 1st, 2008 by sherrilynne
photo credit: radiogabba I have been away recently and so not been blogging on Strive Notes much. So after a short ‘break’ here is my top 5! 1. Shel Holtz believes that unless media relations is the only thing your PR has ever done, then PR is a two way street, not a one-way street. [...]
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Filed under: public relations
Posted on May 1st, 2008 by sherrilynne
photo credit: karenchu121 You might have decided that social networks like Facebook are not relevant to your company. You might think that you don’t know enough about it to get involved. But here’s a story I heard yesterday, which explains why every company needs to take social networks seriously. A young intern from our office [...]
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Filed under: public relations