Hypertargeting social networks

Posted on May 6th, 2008 by sherrilynne
Lily Allen performing at the Roseland Ballroom in Manhattan, New York City, New York, United StatesImage via Wikipedia

I tend to write quite often about Facebook, but it’s another social network that is actually the global leader in terms of users.

MySpace has more than 200 million registered users worldwide and has claimed to be the driving force behind many cultural phenomena such as Lily Allen, the Arctic Monkeys and Enter Shikari.

Also, there are a lot of ‘established stars’ who have started MySpace blogs in an effort to keep themselves in the public eye.

Canadian legends William Shatner and Neil Young are both on MySpace as are TV personalities Ellen Degeneres and Will Farrell along with hundreds of other celebrities.

But now with the launch of HyperTargeting, the folks at MySpace are getting serious about opening up their network to marketers and for those companies looking to hit the youth consumer demographic, this is fantastic news.

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